Functional beverages

Mining the stevia leaf: ‘Reb A purity is the old way of thinking’

Mining the stevia leaf: ‘Reb A purity is the old way of thinking’

By Caroline Scott-Thomas

Combining different sweet components from the stevia leaf – in a similar way to combining artificial sweeteners – may be the next step toward improving the flavor of stevia-sweetened products, says PureCircle’s vp of global marketing and innovation Jason...

Picture Copyright: Coca-Cola France

Coke confirms new French stevia sightings through major EU launches

By Ben Bouckley

The Coca-Cola Company has confirmed to BeverageDaily.com that it has launched stevia-sweetened varieties of Sprite and Nestea in France with 30% less sugar – the first roll-out using its headline brands on a major market since European Commission (EC)...

Beverage brand loyalty in freefall as consumers turn 'super fickle'

Beverage brand loyalty in freefall as consumers turn 'super fickle'

By Elaine Watson

With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according to market researchers at The Hartman Group.

Stevia: Moving beyond the ‘holy grail’ hype

Stevia: Moving beyond the ‘holy grail’ hype

By Caroline Scott-Thomas

Hype about the promise of stevia created inflated expectations – but the market has evolved in response, according to stevia supplier PureCircle’s vice president of global marketing Jason Hecker.

Usurped?

Cheaper steviol glycosides by fermentation on the horizon

By Jess Halliday

Steviol glycosides produced by fermentation could be on the market in the coming years due to advances made by Swiss company Evolva and Californian R&D partner Abunda Nutrition, which it plans to acquire.

Stevia pioneer recounts first encounter

Stevia pioneer recounts first encounter

Jim May of SweetLeaf tells how he came across the sweet leaves from Paraguay almost three decades before they captured the imagination of the mainstream food industry.

Follow us

Products

View more

Webinars