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The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality

The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality

03-Nov-2025

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By Rachel Arthur

Editor's Choice

Protein, AI, GLP-1 drugs and more… What are the biggest trends shaping the beverage industry of tomorrow?

Protein, AI, GLP-1 drugs and more… What are the biggest trends shaping the beverage industry of tomorrow?

04-Nov-2025 | By Rachel Arthur

Headlines

Back to RIG: How will new Nestle CEO’s growth plans impact APAC?

New beverage launches: BeatBox, Mountain Dew and more

Prospecto’s AI-powered tractors aim to cut costs and boost sustainability in vineyards

Beverage NPD: October’s top picks

DrinkAid’s co-founder ventures into performance nutrition with creatine gummies

Genetic puzzle: Coca-Cola and Avalo’s project to decarbonise sugar is more complicated than it looks

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In focus

‘Advertising is a weak force’: Busting CPG marketing myths

‘Advertising is a weak force’: Busting CPG marketing myths

31-Oct-2025 By Teodora Lyubomirova

How functional acids with added value are improving effervescent beverage tabs

How functional acids with added value are improving effervescent beverage tabs

Paid for and content provided by Jungbunzlauer

Beverage NPD: October’s top picks

Beverage NPD: October’s top picks

30-Oct-2025 By Rachel Arthur

How to create a prebiotic soda that meets European flavor expectations

How to create a prebiotic soda that meets European flavor expectations

Paid for and content provided by esarom

Featured

Insight

Packaging news: From smart labels to PPWR ranges

By Teodora Lyubomirova

Packaging news: From smart labels to PPWR ranges

R&D

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Yuka brings aspartame fight to the US

Yuka brings aspartame fight to the US

16-Oct-2025By Timothy Inklebarger

Both sugary and sweetened drinks increase liver disease risk

Both sugary and sweetened drinks increase liver disease risk

13-Oct-2025By Augustus Bambridge-Sutton

Bringing flavor to the front of alcohol-free innovation

Bringing flavor to the front of alcohol-free innovation

23-Sep-2025By Rachel Arthur

Partner insightMore →

What to Consider When Investing in Liquid Filling Machines

What to Consider When Investing in Liquid Filling Machines

Content provided by Fres-co System USA, Inc.

Streamlined and simplified RO, driven by real-time data

Streamlined and simplified RO, driven by real-time data

Content provided by Ecolab

Real-time CIP insights to drive operational improvements

Real-time CIP insights to drive operational improvements

Content provided by Ecolab

Innovate with Nut Butters & Pastes

Innovate with Nut Butters & Pastes

Content provided by Olam International Ltd

Manufacturers

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Back to RIG: How will new Nestle CEO’s growth plans impact APAC?

Back to RIG: How will new Nestle CEO’s growth plans impact APAC?

05-Nov-2025By Pearly Neo

Danone’s Q3: Healthy hydration thrives as creamers tumble

Danone’s Q3: Healthy hydration thrives as creamers tumble

29-Oct-2025By Teodora Lyubomirova

Cutwater: ‘More people believe in ghosts than believe canned cocktails are ‘real’ cocktails!’

Cutwater: ‘More people believe in ghosts than believe canned cocktails are ‘real’ cocktails!’

29-Oct-2025By Rachel Arthur

Protein and creamers hold back Danone in Q3

Protein and creamers hold back Danone in Q3

28-Oct-2025By Teodora Lyubomirova

Events & webinars

The Weight Management Summit 2026

Conference

The Weight Management Summit 2026

19-Feb-2026

Beverage Innovation 2025

Webinar

Beverage Innovation 2025

06-Nov-2025

Regulation & safety

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European Commission wants to delay EUDR, again

European Commission wants to delay EUDR, again

23-Sep-2025By Flora Southey

UK teen energy drink ban: Is caffeine really the culprit?

UK teen energy drink ban: Is caffeine really the culprit?

05-Sep-2025By Olivia Haslam

England set to ban energy drink sales to U16s

England set to ban energy drink sales to U16s

03-Sep-2025By Rachel Arthur

EUDR risks crumbling into nothingness

EUDR risks crumbling into nothingness

01-Sep-2025By Flora Southey

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