Markets

Staying in is the new going out

Staying in is the new going out

By Rachel Arthur

Inflation is pushing more people to drink at home - and opening up unexpected opportunities for alcohol brands

What makes the best alcohol brands stand out?

What makes the best alcohol brands stand out?

By Rachel Arthur

Kantar BrandZ’s rankings shows a 7% decline in value of the world’s top 20 alcohol brands. So what’s the key to building a powerful brand in this new era?

Can candy revive RTD tea?

Confectionery trends: Balancing better-for-you trends and indulgence

Can candy revive RTD tea?

By Deniz Ataman

Candy-inspired nostalgia could give RTD tea a much-needed spark, as brands like Ryl Tea use confectionery flavors to attract younger, health-conscious consumers into the category

Is shrinkflation illegal now?

Is shrinkflation illegal now?

By Augustus Bambridge-Sutton

A recent court case involving Mondelēz suggests FMCGs could be penalised for reducing pack sizes. But is this really the case?

Why coffee is make-or-break for alt dairy

Why coffee is make-or-break for alt dairy

By Teodora Lyubomirova

To appeal to coffee aficionados, alt dairy brands must prove barista-level functionality, compete on taste and flavour innovation, and look beyond sustainability

The functional beverage checklist

The functional beverage checklist

By Rachel Arthur

From flavour and functionality to fun: here are the five crucial areas every functional beverage must address

10 top trends in functional beverages

10 top trends in functional beverages

By Rachel Arthur

Gut health, energy and relaxation are booming: but what else are consumers looking for in functional beverages and how can brands meet their needs?