News in brief

Coca-Cola Life launches in the United Arab Emirates

15-Nov-2016 - Last updated on 15-Nov-2016 at 10:36 GMT

Coca-Cola has launched its stevia-sweetened Coca-Cola Life in the United Arab Emirates (UAE).

The beverage, which is a low-calorie cola sweetened with a blend of stevia and sugar, was initially launched in Argentina and Chile in 2013, before being rolled out to other markets (including the US and UK in 2014, and Australia in 2015).

In the UAE, Coca-Cola Life contains 27kcal per 100ml, which is a calorie reduction of around 36%. It will retail at 2.5 AED for a 330ml bottle or 250ml can.

Commitment to choice

Tolga Cebe, marketing director for Coca-Cola Middle East, said: “We are delighted to announce the launch of Coca-Cola Life in the UAE.

"Coca-Cola Life is the latest example of our commitment to offer more choice through low and no-calorie options, demonstrating innovation in enriching our product portfolio to meet consumers' evolving needs and preferences.”

Coca-Cola Life will be promoted via sampling opportunities in the UAE, including Carrefour Mall of the Emirates, Spinneys Motor City, Union COOP Muhaisanah and GEANT Yas Mall.