Deliveroo and Heineken partner to launch beer delivery brand

The beverages are available under the new brand, Brew House, which has launched in the UK this week across 15 sites in London. The service will be rolled out to more sites nationwide by the end of the year.

Deliveroo launched its alcohol delivery service in June 2016. The Brew House is a standalone alcohol brand within the Deliveroo app, which is available for iPhone or Android.

Sol, Amstel and Tiger​

Deliveroo is an on-demand delivery service for high-quality restaurant meals, and Brew House uses the same model.

Off licenses and independent alcohol retailers process customer orders for Heineken brands, which are collected by Deliveroo riders and delivered to customers in 20 minutes.

The brands available include Amstel Lager, Tiger Beer, Heineken Lager Bottles, Sol Lager, Bulmers Original Cider, and Old Mout Kiwi and Lime Cider.

Heineken and Deliveroo expect Brew House to be popular among people watching a match at home, or simply enjoying time with friends in the home environment.