By Tom Harvey, co-founder, YesMore Drinks Marketing Agency
What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.
Coca-Cola European Partners is investing in Lavit – a US company behind a compact countertop beverage system – as it seeks to reduce packaging waste and carbon footprints.
The South African alcohol industry has pledged to withdraw support for, or association of brands with, major entertainment events over the festive period: saying they will not associate themselves with activities that have the potential of attracting...
The Coca-Cola Co. is trying to make the best of a bad situation by using the pandemic, which had decimated its revenues with the closure of public places, as a “catalyst for change” to “drive out some of the bureaucracy,” refocus on local opportunities...
Liquibox’s new factory in Madrid has opened today: more than tripling bag-making capacity for the company in continental Europe. Liquibox notes increasing demand for bag-in-box and bulk products across the region as demand for large packaging formats...
The non-alcoholic category is exploding because people are demanding choices that are crafted to be just as appealing as their alcoholic counterparts, writes Laura Taylor, founder of US brand Mingle Mocktails, in this guest article.
As consumers continue to navigate the pandemic’s threat to their physical and emotional health in the New Year, they increasingly will seek nutrition that is personalized, technologically enhanced, mood moderating and immunity boosting, according to Innova...
What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...
Tetra Pak has revealed the findings from its global research study, in partnership with market research company Ipsos, showing food safety is a major issue for society.
By Danielle Jackson, Strategic Planner, ZEAL Creative
The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.
While total beverage alcohol is expected to see an 8% decline in 2020, that’s a lot less than the double-digit losses predicted earlier this year. But the long term recovery is still expected to be slow.
The EU is adding new tariffs on US rum, brandy, vodka and vermouth today; following on from tariffs imposed by the US last year. Industry representatives on both sides of the Atlantic warn the alcohol industry is suffering from the ongoing Airbus/Boeing...
Craft beer purchasing habits in Australia have seen a ‘significant change’ with a big increase in online sales as a result of COVID-19, according to an annual survey.
Projecting its sixth straight year of double-digit growth, PepsiCo-owned Propel is taking advantage of the recent surge in consumer interest around immune health with the launch of its Immune Support line containing vitamin C and zinc.
Brands’ acquisition and retention of new customers – and investors – increasingly hinges on their ability to provide experiences and a sense of community that can help relieve customers’ emotional strain due to limited contact with others during the drawn-out...
Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...
Suntory Group has made a series of commitments around plastic use, water conservation and climate impact. Yuko Koshiishi, Senior General Manager of the Corporate Sustainability Division, talks to FoodNavigator about why these are the ‘main sustainability...
Launched by former SABMiller Global Brewing Innovation Director, Binary's botanical beer offers mindful drinkers a ‘lighter, beer-like alternative to a glass of wine’.
How is the alcohol-free category emerging in the US? Heineken USA recently conducted a survey of millennials to find out – which revealed that 52% of respondents have increased consumption of alcohol-free beer and mocktails since the start of COVID-19....
Consumers have quickly adjusted to the new reality by shifting to in-home consumption occasions, says AB InBev, which saw beer volumes grow 2.6% in Q3 despite ongoing global on-premise restrictions.
Coca-Cola European Partners (CCEP) has made a non-binding proposal to acquire Coca-Cola Amatil, the Coca-Cola bottler in Australia, New Zealand and Indonesia.
Lockdowns and continuing on-trade restrictions have hit C&C Group’s H1 2021: while the company warns the key Christmas trading period is also likely to be impacted by disruption in the hospitality industry.
Given that a ‘three-tier’ restriction system has recently been implemented across England, the likelihood of staple December activities seems rather slim. Everything from the crib service, Santa’s grotto, cracker-pulling wars - it’s all up in the air,...
Direct to consumer wine sales grew by 7% in value in 2019-2020, outperforming other channels in Australia. And DTC sales are now particularly important for smaller businesses, accounting for more than 50% of their sales.
Six beverage brands make the BrandZ Top 75 Most Valuable UK Brands ranking. What have these brands – which include BrewDog and Gordon’s Gin – done so well to put them alongside big names like Dyson, Jaguar and M&S?
E-commerce for beverage alcohol has exploded due to the pandemic – increasing around four times in volume, according to Constellation Brands. But that’s only one change it sees in the way consumers shop.
Aged just 26, two childhood friends and beverage entrepreneurs are ready to lead the charge in Canada’s lower alcohol movement with their 3% ABV premium gin soda brand, Good Sunday.
PepsiCo reinforces its commitment to its three-pronged “Faster, Stronger, and Better” strategic framework Oct. 1 as it comes off a better than expected third-quarter in which its beverage business rebounded and pandemic-fueled demand for snacks and packaged...
Diageo says it has made a ‘good start’ to fiscal 21 as markets start to recover from the COVID-19 pandemic: with the US in particular showing ‘resilient consumer demand’.
Americans may be exhausted from months of social distancing, balancing increased family responsibilities with work and navigating economic uncertainty due to the coronavirus, but fewer are reaching for energy drinks to keep them fueled during the pandemic...
Traditional ways of doing business may have come under pressure during the pandemic – but smart beverage brands are showing creativity, imagination and resilience in adjusting to the new reality. Rabobank highlights five strategies for success in a coronavirus...
CCEP Ventures has acquired a 25% stake in Innovative Tap Solutions (ITS): with the two companies working together to introduce the self-pour dispense technology in Western Europe.
Sustainability had moved to the forefront of consumers’ minds in recent years – but has the coronavirus pandemic changed all that? Beverage brands innocent and SodaStream have faith that the progress of previous years has not been in vain.
Demand for food and beverage products that boost mood, memory, focus and energy is said to be soaring. However, food consultant Julian Mellentin warns that food innovators should tread lightly: “It's a high-risk market and many entrepreneurs are...
Coca-Cola Amatil has completed a minority investment in digital asset payment platform Centrapay. The two companies are already working together on cryptocurrency vending machines.
New Zealand clean label energy drink brand Phoric is resuming its nationwide launch after plans were put on hold during the COVID-19 lockdown earlier in March.
Releasing its FY20 results today, Pernod Ricard says it has proved its resilience during the coronavirus pandemic but expects continued uncertainty and volatility in the market moving forward.
Brazil may not be inherently associated with wine: but the country’s wine industry believes it can become a major player on the world stage thanks to its sparkling wine, the quality of its products, and a carefully planned export strategy.
Where is the beer category going next? A brewer who wants to win in tomorrow’s markets needs to be open-minded, responsive to change, and listen to its consumers - rather than being staunchly set and inwardly focused on its existing portfolio, says Heineken’s...
New Zealand’s wine industry has always benefited from a dynamic wine tourism sector, while international events help boost its exports. But with coronavirus and restrictions on travel, the industry is aware it may have to adjust its strategy.
Carlsberg continues to champion the long-term potential of the alcohol-free category, which it sees being fuelled by an increased awareness of health and well-being among consumers as a result of the coronavirus pandemic. It pledges to keep investing...