The over-50s have peculiar nutrition needs that, increasingly, are being catered to by functional foods makers as Shane Starling found out at a recent conference on the subject in Amsterdam.
He spoke with chair, Dr Sian Astley, from the UK-based Institute of Food Research, after the event.
Israeli supplier Frutarom has launched a ‘proactive concept’ targeting baby boomers that couples condition-specific ingredients with product templates and marketing assistance.