In March, AB InBev announced it would secure all its purchased electricity from renewable sources by 2025 in order to reduce its operational carbon footprint by 30%. This will see AB InBev become the largest corporate direct purchaser of renewable electricity in the consumer goods sector globally.
Unveiled at the World Economic Forum this week, the label will appear on all Budweiser brewed in the US from this spring.
Taking 48,000 cars off the road
Around 41 million Budweisers are sold globally per day, and the switch to renewable electricity in brewing operations will equate to taking 48,000 passenger cars off the road every year.
Brian Perkins, global VP at Budweiser, said the label will help connect consumers with action on climate change.
“We know that climate change is an important issue for consumers, but they aren’t sure how their everyday actions can make a difference,” he said. “The renewable electricity symbol can show consumers that their purchasing choices can have a positive impact.”
The US will be the first country to brew Budweiser with 100% renewable electricity, sourced from Thunder Ranch Wind Farm in Oklahoma, which is powered by Enel Green Power. The label will roll out to additional markets as they reach the 100% renewable energy goal.
Budweiser is working alongside NGOs and Accenture to develop a process and guidelines, which it hopes will encourage other brands to adopt the symbol.