Our top 5 articles of February

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Pic:getty/dragonfly (Getty Images/iStockphoto)

What's piquing the attention of BeverageDaily readers? Here's a round-up of our most read articles in February.

What's piquing the attention of BeverageDaily readers? Here's a round-up of our most read articles in February.

Our top 5 articles of February
Our top 5 articles of February (Fly_dragonfly/Getty Images/iStockphoto)

What's piquing the attention of BeverageDaily readers? Here's a round-up of our most read articles in February.

What did Drynuary tell us about the low/no alcohol category?
What did Drynuary tell us about the low/no alcohol category?

There’s always a lot of noise around alcohol-free alternatives in January – but what does that really mean for the category long term? We draw out five key trends from Drynuary this year – as well as wider moves across the industry – to pinpoint where the category could be going next.

Coca-Cola plans more price increases in 2023, leans on marketing to offset impact
Coca-Cola plans more price increases in 2023, leans on marketing to offset impact

How will Coca-Cola deal with the challenges of 2023? Speaking in the company’s FY2022 earnings call, CEO James Quincey outlined the company’s plans.

Coca-Cola invests in new partnerships to upcycle CO₂
Coca-Cola invests in new partnerships to upcycle CO₂

Coca-Cola Europacific Partners’ venture arm has announced two new partnerships with research groups in Spain and the Netherlands to accelerate research into carbon capture technology.

The company wants to not only take CO2 out of the air: but find out how it can turn it into something useful. That could be packaging materials, carbonation for drinks, or synthetic fuels to power factories.

Scotch whisky exports reach new high
Scotch whisky exports reach new high

Post-pandemic restocking, the return of Global Travel Retail and premiumization trends all helped global exports of Scotch whisky reach £6.2bn ($7.6bn) in 2022.

That represents a 37% increase on 2021, a year still affected by pandemic impacts: but more importantly an extra billion compared to 2019’s pre-pandemic export total of £4.9bn ($6bn).

Is zero the hero for today’s beer industry?
Is zero the hero for today’s beer industry?

Again reflecting on the industry’s fortunes and future directions after this year’s Drynuary, key questions are how alcohol-free can grow in the on trade, achieve the same marketing muscle as their traditional alcohol counterparts, and ultimately how big the category can get (‘the answer is big, very big…’)