What’s been attracting the attention of BeverageDaily readers? Here’s a round-up of our most-read articles from September.
What’s been attracting the attention of BeverageDaily readers? Here’s a round-up of our most-read articles from September.
Many FMCG have been searching for alternatives to plastic shrink wrap: and the latest innovation comes from Coca-Cola HBC.
LitePac Top is a new type of cardboard which forms a structure to keep the necks of each bottle in place; while a paper wrap keeps the body of the bottles together.
The packaging is the result of a partnership between Coca-Cola HBC, Krones, DS Smith and Mondi: who say the new format will save plastic and significantly reduce production energy costs.
The latest in a series of diverse launches under the Gatorade brand - ranging from smart bottles to gummies - Gatorade Water will be electrolyte-infused for a ‘refreshing and crisp taste’ that has been developed to help support all-day hydration for active people.
The premium water offering is purified with a 7-step, enhanced filtration process, while also being alkaline (pH of 7.5 or higher).
“After creating the sports drink category, Gatorade will bring the credibility of the Gatorade bolt to unflavored water,” says the brand.
Gatorade sees ‘massive growth potential’ in the water category: a $25bn category with 30 million active consumers that are not purchasing enhanced water, it notes, quoting IRI data.
What will the year 3000 taste like? Coca-Cola reckons it’s got the answer, having created ‘the first futuristic flavor co-created with human and artificial intelligence from Coca-Cola’.
It drops alongside an AI-powered experience – ‘inspiring the endless possibilities of an optimistic future’.
The launch comes under the Coca-Cola Creations series – a line designed to attract Gen Z with its imaginative and unique launches.
Glass remains by far the most dominant packaging format for wine and spirits. But it's heavy to transport, creating concerns over carbon emissions. And while there's plenty of enthusiasm for thinking outside the bottle, such alternative formats are only really in their infancy.
One of the main challenges is that consumers have been used to buying and using glass bottles for spirits all their lives and are used to its premium look and feel.
But as generations change, so do expectations, say these innovators: including Absolut vodka - which has been trialing a paper bottle - and bag-in-box brand Mandatory Spirits Co.
The economic contribution of The Coca-Cola Company and 64 independently-owned bottlers – collectively called ‘the Coca-Cola system’ – has been estimated by a new study.
The Coca-Cola system is unique in the way it produces, markets and distributes beverages: with roles split between The Coca-Cola Company and the independent bottlers.
Coca‑Cola manufactures and sells concentrates, beverage bases and syrups to bottling operations. It also owns the brands and is responsible for consumer brand marketing initiatives.
Meanwhile, the Coca‑Cola bottling partners manufacture, package, merchandise and distribute final branded beverages to customers and vending partners, who then sell products to consumers.
A study, conducted by global consultancy Steward Redqueen and released by The Coca-Cola Company last month, estimates that the Coca-Cola system contributed $57.8bn in economic activity in the US in 2022. Here’s how they calculated that figure.
