From reformulation to nutritional labeling, the non-alcoholic beverage industry has adopted a variety of strategies to reduce the calorie content of drinks. We look at how different strategies from around the world are being implemented.
Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer.
Research from Mintel suggests that 30% of Brits who buy alcoholic drinks don’t understand what ‘craft’ means; while 59% believe it is important for the industry to define the term.
Frozen drinks such as Slurpee and Slushie have gained in recent popularity, placing them among the few cold beverages to have done so, market research suggests.
Coffee culture in Asia has been brewing a storm and growing in popularity in recent years, with most major cities now being awash with coffee shops not just in city centres but also gaining momentum in outlining areas.
Start-ups are changing the food industry from trailblazing new ideas to providing new growth models, and both big businesses and small start-ups need to collaborate to innovate. The benefits are mutual, says Jeremy Basset, founder of Unilever’s incubator...
Join us today for Beer and Beyond, a free to attend online event dedicated to exploring the opportunities – and sizing up the challenges – for the beer industry.
The founders of Ugly, an unsweet, fruit infused sparkling water brand, believe consumer palates will become less focused on sweet in the coming years. This can open up opportunities for beverages such as unsweetened iced tea, unsweetened cold brew coffee,...
India’s burgeoning ready-to-drink coffee market will be worth over US$480m by 2020 after seeing annual growth of 3.2% since 2015, according to a report by Mordor Intelligence.
Soft drinks companies need to ensure they are addressing three key issues for future industry success: taste, choice and trust, says Richard Hall, chairman, Zenith International.
The UK wine industry is pledging a tenfold increase in exports by 2020, along with plans to boost production and identify more land suitable for vineyards.
C&C Group says it is boosting its international expansion with a strategic distribution agreement with San Miguel Marketing Thailand, which will strengthen sales and distribution of Magners cider in Thailand.
Long considered beer guzzlers, Australians are actually more partial to wine, due largely to the number of women who are partial to a glass of the grape.
US wine exports (90% of which come from California) reached $1.61bn in winery revenues in 2015, up 7.6% from the year before. Exports were boosted by demand for premium products.
Demand for citrus flavour market is set to rise in Europe in the next ten years, says Future Market Insights (FMI) - but which are the most popular flavour blends, what is fuelling this growth and how steady is supply?
From drinks that blend juice and tea, through to a new series in the hard cider category, we take a look at some of the new products reaching beverage aisles across the globe this month.
The value of UK Fairtrade sales dropped by €127m last year due to falling demand for cane sugar but the Fairtrade Foundation says it is remaining cautiously optimistic for 2016 as sales of Fairtrade coffee, cocoa, tea and wine all grew.
Non-alcoholic and low alcohol beers only account for a small proportion of the global beer market. However, these categories are showing stronger growth than the overall beer market, according to figures from Canadean.
It’s purple, intriguing from a nutritional perspective owing to its anthocyanin content, and poised to create a completely new category in the US beverage market, says one man on a mission to make Kenyan purple tea a household name in the US.
Sommelier, blogger, and film and TV personality Charlie Arturaola sees himself as a ‘wine soldier’ - someone who goes back to the wine country and meets the people who make the wine.
Sales of bottled water in the US increased 6.4% to reach more than $15bn in 2015, according to research from Mintel. And as consumers continue to look for alternatives to soft drinks, sales are expected to keep growing rapidly.
While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages.
Craft has become ever more visible in both brand DNA and marketing. And while craft doesn’t appear to be going away any time soon - has its success reduced its potency, asks Chris Walmsley, co-founder of creative agency Cubo.
It’s a billion-dollar market in Asia, but it’s almost unheard of in the US. Thanks to Kona Deep, bottled deep ocean water will soon roll its way across the US from Hawaii.
SPINS data shows baobab sales have increased 208% in all natural sales channels from June 2014 to July 2015, and 267% in supplements. US supplier Baobab Foods is working with beverage companies, including Suja Juice, to incorporate the African "superfruit"...
Name recognition won the day in the 2016 BrandSpark Most Trusted Awards, as brands such as Kraft, Kellogg’s, and Folgers won big in their representative categories.
Over 90% of all alcohol consumed in India is in the spirits category, according to a survey by the All India Brewers Association which also found beer languishing at 7% and wine hardly even registering.
Consumers worldwide are becoming more interested in a relaxed, balanced lifestyle, says premium beverage brand Tranquini, as it expands into new markets this year.
Bottled water, sparkling flavored water, energy and sports drinks, and ready-to-drink coffee have all made strong gains in the New Year as shoppers have continued to spurn carbonated soft drinks – particularly the diet variety - according to Nielsen data...
China’s high-volume, low-profit beer market is set to be transformed, with increased “premiumisation” providing opportunities for imported and licensed foreign beer brands, says Rabobank.
DRY Sparkling just saw the first production of their latest Fuji Apple flavor run last week, which will be distributed nationwide at Target in April, the company told Beverage Daily.
Australian wine exports to Asia are showing strong growth. To make the most of the opportunity, Australian wine brands need to be on the ground in exports markets and understand the trade, culture and consumers, says Wine Australia.
From super-premium functional teas to vegetable-rich cold-pressed juices, here are some of the beverages that have been springing onto shelves so far this year.
Veolia Water Solutions & Technologies has partnered with Associated British Foods (ABF) on a wastewater treatment plant in Thailand, for handover in June 2016.
Consumer interest in health and wellness is opening a door for lower alcohol beverages. But does this actually translate into sales in the wine category?
UK supermarket giant Tesco has been found to have “seriously breached” the legally-binding Groceries Supply Code of Practice that was created to protect grocery suppliers.
This week Coca-Cola’s CEO Muhtar Kent has been at the World Economic Forum in Davos; Diageo increased availability of nutritional information about its brands; and PepsiCo added four flavors to its Mtn Dew Kickstart range. Read on for more beverage bites…
