Markets

Lipton builds on its Be More Tea campaign with the launch of a festival

Beverage bites: news up to May 29, 2015

Suntory goes shopping, Lipton launches festival, and more beverage bites

By Rachel Arthur

This week PepsiCo's Indra Nooyi was ranked #15 on Forbes’ Most Powerful Women list; while research said teens are ditching beer in favour of energy drinks. Meanwhile, Lipton is preparing for a big birthday party… read on for more beverage bites. 

What's the next big thing in beer? Pic: Flickr / Quinn Dombrowski

Dispatches from Canadean International Beer Strategies Conference, Amsterdam

What's brewing in beer? Premiumisation, Africa, non-alcoholic and craft

By Rachel Arthur

Look beyond the headline figures and there are promising prospects for beer, according to Canadean. Opportunities include the African market, premiumisation, non-alcoholic beers, and the continued popularity of craft. 

'This May, raise a glass' says the slogan for Aussie Wine Month. Pictured: Tasmania

beverage bites: news up to May 21, 2015

Wine in the limelight; Pepsi launches Limon; and more beverage bites

By Rachel Arthur

This week is a good one if you like drinking wine: it’s Aussie Wine Month, English Wine Week, and London Wine Week. Meanwhile, Pepsi Limon hits the shelves, while Tesco cuts sugar in soft drinks… read on for more beverage bites.

Vitafoods Europe 2015: 15,627 visitors from around Europe and the globe

Visitors from 101 countries

Vitafoods Europe breaks records (again)

Show traffic was up 12.5% at Vitafoods Europe this year meaning record numbers visited the 800+ suppliers and brands at the 3-day Geneva expo and conference.

Soft drinks and non-alcoholic beer: are the battle lines being drawn?

Dispatches from Canadean International Beer Strategies Conference, Amsterdam

Soft drinks and non-alcoholic beer: are the battle lines being drawn?

By Rachel Arthur

Non-alcoholic beer is no longer seen as a product for abstinence but as a positive choice. And as consumption occasions grow and overlap those of soft drinks, experts suggest big soft drink players will have an increasing interest in the category. 

Who made my tea? Stories help brands reach savvy millennials

Dispatches from Vitafoods Europe

Who made my tea? Stories help brands reach savvy millennials

By Rachel Arthur

Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according to a branding expert.

Winning smiles...This could be you at the NutraIngredients Awards 2016!

Gala Awards night at Vitafoods Europe, Geneva, Switzerland

NutraIngredients Awards shine spotlight on nutrition stars

By Shane STARLING

200 people from the European and international food and nutrition sectors helped 20 finalists and seven winners celebrate at the inaugural NutraIngredients Awards last night at Vitafoods Europe.

Stella Artois announces Ascot Racecourse sponsorship deal

Beverage Bites: news up to april 30, 2015

Bud Light’s bottles backfire, Stella Artois and Ascot, and more beverage bites

By Rachel Arthur

This week Bud Light’s marketing campaign attracted plenty of criticism, while South Korea considered banning young celebrities from alcohol ads. Meanwhile, Stella Artois’ sponsorships are galloping ahead… read on for more nuggets of news in our Beverage...

“We’ve never seen consumers as confused” (about what is ‘good for you’), said PepsiCo Chairman and CEO Indra Nooyi.

"The consequence of this is a fundamental blow to the belief in health claims as a magic bullet."

Consumers are food confused...Are you helping?

By Peter Wennstrom

Consumers have never been more confused about food, argues Healthy Food Marketing chief Peter Wennstrom in this guest article. The food industry needs to step up...

The deal gives Nichols access to customers at Merlin Group's visitor attractions nationwide

Nichols’ drinks deal offers strategic benefits

By Rod Addy

Nichols’ acquisition of a minority stake in slush and milk drinks distributor Noisy Drinks Co offers both firms considerable benefits, according to one leading analyst.

Cola is king in Australia, New Zealand and Indonesia

Southern hemisphere

Cola is king in Australia, New Zealand and Indonesia

By RJ Whitehead

Soft drinks may not be to the taste of the world’s government authorities, but they remain extremely popular among ordinary citizens in the lower Asia-Pacific. 

Capri-Sun and Reignwood Group celebrate the official China launch

$86m factory now operational as distribution broadens

Beijing and beyond: Capri-Sun expands operations in China

By Rachel Arthur

Capri-Sun is expanding its presence in China, announcing a partnership with Reignwood Group that will give it the necessary sales and distribution muscle. 

How has social media changed food marketing?

How has social media changed food marketing?

By Caroline SCOTT-THOMAS

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

Ambitious trade deals are needed to stop Scotch whisky sales hitting the rocks: SWA

Whisky industry urges free trade to boost exports

By Michael Stones

Sinking whisky exports underline the need for the next government to press for more open markets and ambitious Free Trade Agreements (FTAs), urges the Scotch Whisky Association (SWA).

Hemp is the new superfood for vitamins and omega-3

Not just for hippies: Hemp's rising superfood status

By RJ Whitehead

Bursting with nutrients and boasting an impressive growth rate, the future of hemp seed is bright– but what’s the best way for manufacturers to cash in on a product that is connected – mistakenly but understandably – with an illegal drug?

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