Markets

‘We’re closer than ever to personalized beverage marketing!’ – eBev

INDUSTRY VOICES: Seth Hillstrom, American Beverage Consortium Managing Partner

‘We’re closer than ever to personalized beverage marketing!’ – eBev exec

By Ben BOUCKLEY

As we gear up for eBev 2014 in Atlanta Georgia, the American Beverage Consortium’s Seth Hillstrom tells us that personalized beverage marketing is here to stay, but warns that getting too personal can be ‘just creepy’.

New dairy culture sees explosive drinking yoghurt growth

China

New dairy culture sees explosive drinking yoghurt growth

By RJ Whitehead

For years a laggard in the dairy stakes, China is now seeing massive growth in its yoghurt drinks market largely because of significant investment and new demand for healthier drinks on the go.

A backlash against stevia in the US led Coca-Cola to do a U-turn on its Vitawater recipe

Coca-Cola Company won’t ditch stevia in the UK

By Nicholas Robinson

Sugar reduction campaigners have praised the Coca-Cola Company’s (CCC’s) refusal to drop the natural sweetener stevia in its Glaceau Vitaminwater in the UK, as it has done in the US.

Diageo appoints Facebook exec to bolster digital marketing skillset

Diageo appoints Facebook exec to bolster digital marketing skillset

By Ben BOUCKLEY

Diageo today announced leadership changes that CEO Ivan Menezes says will continue its shift away from regions towards greater market accountability, and also appointed a senior Facebook executive to bolster its digital marketing and communications skills.

Nothing bitter about craft beer’s rising popularity

Australia

Nothing bitter about craft beer’s rising popularity

By RJ Whitehead

The remarkable rise in popularity of craft beer in Australia might be driving mainstream brewery executives to the bottle, but for Glenn Cary, chief executive of the independent Balmain Brewing Company, it is only the beginning.

China and Co. driving New Zealand food and beverage exports

China and Co. driving New Zealand food and beverage exports

By Andrew Schreiber

Consumer demand from East and Southeast Asia for high value foods and beverages is driving export growth and diversification for New Zealand’s food and beverage industry, a new government report has revealed.

You can listen again at any time to the free, one-hour webinar. See article for details

Obesity quotes chart wide ranging webinar

By Michael Stones

Nearly 1,300 people registered for the Food Manufacture Group’s free, one-hour, independent webinar on the roots of Britain’s obesity crisis and its remedies. Here, we capture a flavour in quotes of the wide-ranging debate.

Blockbuster beverages: How to choose the right contract manufacturer

INDUSTRY VOICES: ADOMAS PRANEVICIUS, MYDRINK BEVERAGES/DRINKPRENEUR

Bottling that blockbuster beverage: How to choose the right contract manufacturer

By Adomas Pranevicius

Adomas Pranevicius, general manager of MyDrink Beverages tells BeverageDaily.com readers how to choose the right contract manufacturer for their product – and why it's vital to assess everything from capabilities to communications and returns policies.

Who drinks more wine – the Chinese or the Japanese?

Who drinks more wine – the Chinese or the Japanese?

By Ben BOUCKLEY

Isn’t the answer obvious? The Chinese, with their thirst for fine French wines, New World reds and keenness to plant vineyards over the past five years, easily outstrip the economically stressed, beer-loving Japanese.

SME Bottling seeks funding to help bottle smaller-scale brands

BEVERAGEDAILY.COM: ENTREPRENEUR'S EDITION

SME Bottling seeks funding to help bottle smaller-scale brands

By Ben BOUCKLEY

SME Bottling is attempting to raise £530,000 to install equipment to contract manufacture soft drinks on a small scale for startup brands – claiming there is a clear gap in the market.

SWALLOW OR SLING? Rebel Kitchen Matcha Green Tea Mylk

BEVERAGEDAILY.COM: ENTREPRENEUR'S EDITION

SWALLOW OR SLING? Rebel Kitchen Matcha Green Tea Mylk

By Ben BOUCKLEY

Our intrepid journalists sample interesting new beverage brands – to find out if the taste, texture, packaging and branding is up to scratch, or should be scratched off. Rebel Kitchen is up this week.

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