Coke-owned Innocent is launching a functional smoothie range in the UK from April centered on soft health claims - three varieties will use 'defense' 'energise' and 'antioxidant' positioning.
Anheuser-Busch InBev believes its Cubanisto beer flavored with rum will prove a hit with ‘tech savvy trend setters’ in the UK as sales of the spirit soar.
Spytap Industries has developed an iPhone app that allows users to scan beer barcodes to separate true craft beers from ‘assembly line multinational macrobrewed imposters’.
Google Glass, glasses which contain tiny computers on their frames, will shape the wines people buy in the future, predicts Arnaud Daphy of wine marketing consultancy Triptiq.
An online hub that connects wine sellers from the Languedoc Roussillon region of Southern France with national and international buyers was launched this week.
Diageo should ditch lucrative rum brand Captain Morgan altogether since the real life Captain left an orgy of bloodshed and violence across the Caribbean, Ben Bouckley argues.
The global soft drinks industry faces a ‘seesaw year’ in 2014 but the challenges posed by mature markets and categories are amply offset by opportunities elsewhere in the sector.
Coca-Cola Enterprises (CCE) hopes its ‘most ambitious launch since Coca-Cola Zero’ can help arrest the traditional soda consumption decline among older adults.
Food manufacturers, retailers and other food industry players are failing to connect with consumers who are tuning out of mainstream messaging and infesting their own comms channels, says angel investor, business mentor and philanthropist, Mike Greene.
America’s second most popular imported vodka will now appear on Indian bottle shop shelves after owner Constellation brands tied up a deal with local distributor Mohan Brothers to bring Svedka to India.
The omega-3 market continues to grow and appears to have unstoppable momentum worldwide, according to expert Diana Cowland, who keeps tabs on the sector for Euromonitor International.
The CEO of UK beverage brand Twist believes he could score a smash hit with an espresso coffee and whey protein-based drink that you just add water to.
Stevia-derived sweeteners have given the reduced sugar beverage category a boost, as manufacturers look to appeal to consumers looking for fewer calories without artificial sweeteners, according to a Euromonitor analyst.
Despite the recent surge in popularity of green juice and consumers’ general belief that it’s the most nutritious juice, many consumers are still skeptical that it actually tastes good, as a recent survey by Jamba Juice found.
Rockstar Energy increased its number of US customer sales visits by 33% after it began using special software designed for the Apple iPhone, which it says helps it keep its ‘A-players’ on the team.
The shift in UK wine drinking from bars towards the home throughout the recession and punitive taxes means that brand building is now an even more difficult proposition, according to Rabobank.
Scotland’s BrewDog is releasing a limited edition beer called My Name is Vladimir poking fun at Russia’s autocratic leader and slamming the state’s ‘sick, twisted’ legislation on homosexuality.
Protein is still the bedrock of sports nutrition says Euromonitor, but non-protein products are expected to grow faster in several important global markets like Australia, Canada and Indonesia.
Small food and drink businesses should take leaps of faith, such as appearing on the BBC’s Dragons’ Den television programme, to promote their businesses and make valuable industry connections.
Global tea companies will have to hit the M&A trail to unlock opportunities in important tea markets including China, Russia and India, according to Rabobank.
With consumption almost tripling over the last six years, China has leapfrogged France and Italy to become the world’s biggest red wine market, with surging demand for the variety in stark contrast to that for its inauspicious white counterpart.
Polyphenol use in functional food and drink marketing has shot up 69% since 2009 even as consumer understanding remains low and approved global health claims extremely limited. But can it continue?
'Energy is what the younger consumer identifies with': Retailer
US C-Stores owners do not believe all-natural sweeteners can reverse flagging soda sales, says one US analyst, who is also advising Dr Pepper to stop investing in its low-calorie TEN platform.
'HONORED AND AMAZED' VIRUN CEO SCOOPS 42% OF INDUSTRY VOTE
The hustings are over, the votes have been counted and we have a runaway winner – Philip Bromley from VIRUN is the first ever BeverageDaily.com Personality of the Year!
Top whisky brands have been seeing a seismic market-share shift in Australia with Mad Men-watching younger drinkers quickly developing a taste for premium whisky.
Coopers Brewery has bucked the domestic beer trend and enjoyed record year for beer sales in 2013, surging past the 70m litre mark for the first time in the company’s long history.
PepsiCo admits that it discontinued its Natural Gatorade drinks G Natural and G2 last November as the products did not resonate with their core consumer group of athletes.
HOUSE OF COMMONS STRANGERS BAR HAS HISTORY OF FISTICUFFS
The British Beer and Pubs Association (BBPA) is creating a bottled beer for UK Parliament but insists MPs won't be seen staggering around the corridors of Westminster.
Stella Artois Cidre is poised for a US-wide launch after its introduction in 26 states last year, and the AB InBev brand claims white wine drinkers are flocking to the brand.
Nestlé Waters tells BeverageDaily.com it is excited by Perrier’s growth prospects in China where the carbonated mineral water commands an ultra-premium price.
Coke Zero will relaunch in the UK this week backed by a new TV advertising to broaden its appeal to a generation of young people born out of ‘challenging times’.
On the heels of several lawsuits as well as proposed legislation on the marketing of energy drinks and shots, the category has faced an onslaught of negative media attention over the past several months, leading many consumers to question the health and...
Cider’s upward UK trajectory will continue in 2014 but Champagne’s struggles against rivals including Prosecco, Cava and even English sparkling wines could continue, according to Mintel.
From the legendary “matter of fact, I’ve got it now” Vic Bitter ads to the notorious Toohey’s Dry “tongue” commercial, the history of Australian TV beer advertising is long and illustrious.
‘Dramatic globalization’ of wine markets over the past 20-30 years and rapid climate change means there is a pressing need for the first global database listing grapes by region and variety, according to its compiler.
Diageo brand Captain Morgan says it is ‘bizarre how underdeveloped’ the global super-premium rum category is but insists it’s only a matter of time before it catches fire.
With coffee consumption of little more than two cups per year per person, according to latest figures, China presents a clear opportunity for manufacturers of the beverage as European and American markets stagnate.
PureCircle has received a GRAS (generally regarded as safe) letter from the US Food and Drug Administration for its high-purity Rebaudioside M sweetener (also known as Reb M or Reb X), clearing the way for PureCircle to use the sweetener in soft drinks...
Australia is now a nation of booze browsers as consumers there become less tied to the brands they know well and are starting to look wider for new names and tastes.
