PepsiCo have teamed-up with arguably the second best team in English football Manchester United - I'm a Liverpool fan - to sponsor the club in Thailand, Malaysia, Singapore, Burma, Cambodia, Laos and Brunei.
The creator of a ‘next generation’ Omega-3 based sports water – developed with Cott Beverages scion Jeff Pencer – claims the drink’s hydration qualities make it unique in North America.
Nestlé will introduce its premium-portioned capsule tea maker, Special.T, to consumers outside Europe for the first time when the brand goes on sale in Japan later this year.
In a country where demand for beans far outstrips supply, a new Nescafé’s coffee centre of excellence in the Philippines has been designed as a starting point to improve the quality and quantity of the local crop.
Constellium has invested €23m in two projects at one of its aluminium rolling and recycling plants that serves the food and beverage packaging markets.
Boston based startup Ministry of Supply (MOS) has crowd sourced $204,000 to commercialize coffee-fiber infused socks that keep feet smelling fresh, in a novel use for spent beans.
Angry Birds branded fruit juices featuring characters from the iconic video game are being launched in Thailand, in a move that marks their first flight into Southeast Asia.
2011 LAUNCH FAILED TO TAP $770M 'SUSTAINED ENERGY' MARKET IN GREAT BRITAIN?
Coca-Cola Enterprises (CCE) has quietly withdrawn Powerade Energy, which took it took two years to develop, from sale in Britain and one industry source tells us he thinks the launch was ‘foolish beyond belief’
With its Indian chapter launching as recently as April this year, the Scotch Malt Whisky Society (SMWS) is a case in point of how the country’s taste for the drink has been moving quickly in a premium direction.
Sports nutrition marketers have traditionally focused on young men, sports teams and hardcore athletes. In future, however, they will need to spend more time targeting women, weekend warriors and consumers pursuing individual sports and fitness activities...
Those who feel uneasy about the Academy of Nutrition & Dietetics’ (AND’s) ties with corporate sponsors such as Pepsi and McDonald’s argue that getting into bed with such purveyors of ‘junk food’ - however transparently or responsibly you go about...
British schoolchildren get about 10% of their total energy from soft drinks – but new research suggests high consumption levels do not necessarily lead to higher BMIs.
The world’s top wineries can steal a march on brewers in super-premium US cider with their distribution strength and prestige as the category with significant growth potential.
A perfect example of the fact that shoppers are willing to pay a premium for quality and convenience - even in tough times - the growth of the single serve coffee market has been nothing short of meteoric, growing from $1bn in 2011 to more than $1.8bn...
The world’s first RTD bubble tea brand COOBO claims a new technological innovation allows it to fill floating bubbles with a ‘popping’ liquid core rather than solid starch balls.
Constellation Brands-owned New Zealand wine estate Kim Crawford has teamed up with New York gourmet popcorn company Populence to produce two wine-flavored varieties of the snack.
Edrington brand The Macallan has launched a new line of single malts in Canada that it claims marks a significant shift away from traditional thinking that age is whisky’s most important selling point.
More New Zealand consumers drank Tui beer over an average four-week period than any other brand bar Heineken, despite the former’s relatively poor taste performance, says Roy Morgan Research.
Herbs, spice, honey and 'new generation' superfruits such as cactus/prickly pear are all rising stars in the global soft drinks market as healthy flavors gain ground, according to Innova Market Insights.
The head of the Tea Board of India has launched a scathing attack on the nation’s growers ahead of the implementation of new regulations that go into force later this month.
French wine company Haussmann Famille has launched the world’s first cola-flavoured wine, named Rouge Sucette, and hopes to appeal to the ‘soda generation’ of young people unaccustomed to wine.
Speculation is sure to mount over the coming months as to whether Coke will extend the launch of mid-calorie Coca-Cola Life, the first version of its flagship cola to use stevia, beyond Argentina.
Spirits manufacturer Beam Inc. has appointed Pryce Greenow as MD emerging markets, South America, to develop growth in promising regional markets for its 'Power Brands'.
BUT 'STEVIA DOES NOT WORK WELL IN COLAS': PepsiCo CEO WARNS
The Coca-Cola Company announced yesterday that it plans to launch the first Coke sweetened with stevia, in a mid-calorie offering targeting the Argentinian market, despite PepsiCo’s recent insistence that the natural plant-derived sweetener ‘does not...
Carlsberg tells BeverageDaily.com that Indian consumers expect ‘bang for buck’ with higher alcohol beers, as it launches the world’s first fruit-flavored strong beer tailored to the nation’s tastes, Tuborg Booster Strong.
The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.
Edrington tells BeverageDaily.com that its new Famous Grouse whisky-based ginger beer RTD, Ginger Grouse, has beaten all its sales targets to date, as it extends its reach across the UK in July.
STRAWBERRY VERSION OF 'APPLE ALE' DUE FOR US LAUNCH THIS FALL
Miller Coors says it plans to launch a strawberry version of Redd’s Apple Ale in the US this Fall, with one top company executive noting that flavoured alcohol and malt-flavored beverages are ‘on fire’ as a category.
Mintel senior drinks analyst Chris Wisson predicts that English wine sales could exceed £50m ($77m) within a few years, as product quality continually improves and unfair perceptions of inferiority diminish.
Wellness Works CEO David Peters tells BeverageDaily.com that the NYC firm has attracted interest from major firms in its healthy Oatworks smoothie brand, and says this shows the potential of the novel oat beta glucan-based beverage.
As countries queue by the score to do business with China, the recent trade deal with Mexico might have missed the radar outside the respective countries.
Mars Drinks says it sees huge global potential for single-serve hot drinks machines and consumables in the high-growth office environment, and predicts ‘tremendous growth’ in emerging markets.
With orange juice sales sliding in the US, PepsiCo’s Tropicana Trop50 brand is one of the ‘few notable successes’ in the space, although its status as a nectar signals the potential of this category.
The EU is likely to backtrack rapidly on sanctions to stop cheap Chinese solar panel ‘dumping’ in the bloc, given alarms that possible tariffs on wine exports would hurt a ‘terminally stagnant’ French economy.
Bill Gates tackled global hunger in a live web debate on Friday (June 7), the eve of the Big IF London Hyde Park rally, part of the Enough Food For Everyone IF campaign against starvation.
The world's largest hops company, Barth-Haas group, tells BeverageDaily.com why so-called 'flavor' hops are ushering in a revolution in beer flavors, starting with the craft beer phenomenon in the US but now spreading across Europe and...
If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be avoided, and who decides?
Yesterday, BeverageDaily.com incorrectly stated that Adolphus A. Busch IV (who resigned last month from the National Rifle Association) had been CEO of Anheuser-Busch prior to that firm's takeover by InBev.
A limited edition collection of ‘Star Trek wine’ has is now being sold by online retailer Vinport.com, which claims the bottles it offers are the first ever attached to the hit sci-fi show.
The number of calories Americans are taking in from sugar sweetened beverages has been dropping steadily over the past decade, with the sharpest declines starting to kick in from around 2006, according to new data.
Over 80% of US collegiate athletes are consuming energy drinks, supplements or prescription medications to enhance their athletic performance, says a new survey.
New York AG probes MillerCoors backing of Puerto Rican Day Parade
MillerCoors' has sought to defuse anger amidst New York Puerto Ricans over its use of the US territory’s flag on cans as the state’s attorney general (AG) enters the row, but no-one seems offended by Budweiser's use of the Stars and Stripes.
Woolworths has broken an apparent ceasefire in Australia’s so-called supermarket wars by launching a fresh salvo at bitter rival Coles in the form of discounts of up to 33%.
MillerCoors has stressed its strong history of responsible marketing after a new can design upset a grassroots movement of Puerto Ricans Americans claiming ‘exploitation’ of their culture and unhelpful associations with alcohol use.
Bacardi is in danger of losing its ‘coveted position’ as the world’s bestselling rum to Philippines rum brand Tanduay, according to a new survey of spirits brands sales in 2012.
“The price of apparently cheap food is costing nothing less than the Earth.”
The Prince of Wales has called on Europe to ‘recalibrate and re-gear’ its food systems towards a local model of food production and distribution - while issuing a wide-ranging attack on current practices within the food industry.
That which we call a Coke by any other name would taste as sweet?
As the Coke marketing machine rolls out personalized bottles with popular first names worldwide, it risks tarnishing its own by excluding some for fear of offending local ethnic sensibilities.
Recent data from Symphony Consulting (click here), shows that while US retail sales of products making ‘natural’ claims still grew in 2012, the pace of that growth slowed noticeably compared with the 2009-11 period.
Mid-calorie carbonated soft drink manufacturers must deal with the aftertaste issues associated with stevia, as the natural sweetener becomes more widely accepted by consumers, according to Datamonitor consumer analyst, Melanie Felgate.
