Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.
Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.
Indian zero-alcohol beer pioneer Coolberg has highlighted culture and price challenges as the sector’s toughest hurdles to cross in the country, whilst also laying out plans to create a new category of fizzy drinks in hopes of drawing in the mass market.
The company that specializes in liposomal delivery systems says it intends to disrupt the CBD beverage industry via its patent-pending nanoemulsion delivery technology.
Fourpure Brewing has completed a £2.5m expansion of its base of operations in Bermondsey, London in a bid to fulfil doubled demand for canned beer during the COVID-19 pandemic.
LINGYA (零呀), the company which produced China’s first locally made hard seltzer has rebranded to ZEYA, in line with a new local and regional strategic plan.
Kirin Brewery is focusing on its core beer brands and canned craft beer business, amid a not-so-positive outlook for the low-malt happoshu sector and new categories following COVID-19 and a recent liquor tax revision.
Anheuser-Busch will invest more than $1bn in its US facilities across the next two years: targeted at expanding its operations, supporting job creation and retention, and investing in sustainable innovations.
Cider producer Sandford Orchards has invested £1.2m into expanding its bottling and canning capabilities and implementing a new branding strategy ahead of launching new vintage ciders next month.
Uber Technologies will acquire US e-commerce alcohol marketplace Drizly for $1.1bn, which will see the service join the Uber Eats app as well as maintaining a separate Drizly platform.
By Ed Brown, community manager & content creator, YesMore.
This year, marketing options for Dry January were a lot more limited than in previous years. But that didn't stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns.
Addressing its natural gas use and fleet emissions, Talking Rain (maker of Sparkling ICE) is funding over 28,000 metric tons of carbon reduction offsets through taking on ownership of three land projects in need of environmental clean up. But what significance...
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
South Africa will now allow limited sales of alcohol, lifting its third ban on alcohol sales. “This is a welcome step to helping the industry begin its long journey back to recovery,” say alcohol industry bodies.
Australian kombucha specialist firm Bucha of Byron is looking beyond its traditional health conscious clientele to also target consumers seeking alcoholic beverages with a better-for-you twist.
Nutritional Growth Solutions, Ltd. (NGS), parent company of Healthy Height kids protein shake mixes, has acquired nutritional shake brand KidzShake and has announced plans to enter the US medical market.
A group of researchers at the National University of Singapore (NUS) has developed fermented probiotic tea and coffee with strains that confer digestive and immune benefits.
Global vodka giant Smirnoff believes that hard seltzer is on track to become the next big drinks trend in Australia, banking on its ‘balanced’ low-calorie, low-sugar characteristics.
Customers expect companies to ‘act with purpose’ beyond the pandemic, according to market research company Euromonitor. How can food and beverage brands respond?
From protein sweeteners to lesser known steviol glycosides, we take a look at some of the latest developments in up-and-coming tech in beverage sugar reduction.
Nudge edible coffee bars, ‘bombs,’ and butters – novel products featuring aromatic ‘whole coffee matter’ – are now available in 350 Sprouts stores, says brand owner The Whole Coffee Co, which is still learning what product formats, messaging, and merchandising...
Consumers will move outside their cocktail comfort zones in 2021 - in no small part due to increased confidence in at-home bartending during the pandemic - and with that will come an increased interest in exploring low to no options, says Bacardi.
A limited-supply Palate Training Kits released today from Icelandic skyr brand siggi’s takes an innovative approach to sugar reduction, which has gained prominence among consumers during the pandemic, but which continues to be stymied by taste and convenience...
By Ron Ducharme, Vice President of Business Development, Covectra
With the increase in ecommerce, opportunities for counterfeit products are widening. In this guest article, Ron Ducharme, Vice President of Business Development at Covectra - a company working in track and trace since 2008 - looks at how 'next-generation...
Absolut has launched its paper bottle prototype in the UK and Sweden this week: testing the design as part of its journey to create a fully bio-based bottle for spirits.
PepsiCo and Beyond Meat will form The PLANeT Partnership to develop, produce and market beverages and snacks made from plant-based protein. PepsiCo says plant-based protein offers ‘a new frontier’ in its efforts to build a more sustainable food system,...
Indian tea specialist Teamonk’s unusual decision to pivot completely to e-commerce sales and focus its product strategy on herb-infused green teas has boosted its growth and expansion throughout the COVID-19 pandemic, with no plans to revert to physical...
Coca-Cola with Coffee launches in the US today: championed by the brand as a 'true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up, especially in today's work-from-home environment'.
Structured ‘super-expanding’ natural fibers that can capture fats and sugars in the stomach and prevent their absorption in the small intestine could help reduce calorie intakes and deliver digestive health benefits, claims the CEO of nutritional technology...
Does ‘sorta sweet’ imply that a product is low in sugar? Or does it simply mean that it tastes ‘kind of sweet’ (as the maker of StraightUp Tea asserts in a bid to fend off a false advertising lawsuit)?
By 2025, Nestlé’s Nescafé expects to have 100% responsibly sourced coffee: meaning coffee that is traced back to an identified farmer group and verified or certified by independent organizations.
In the first decision of its kind, The Portman Group has upheld a complaint against CBD gin ‘Colorado High’ in the UK for both creating a link with an illicit drug and implying therapeutic qualities. But the craft distiller behind the gin argues adults...
Japan’s plan to reduce the gap in taxes levied on the three main beer categories in the country is expected to first stimulate rapid new product innovation across the board, then also deliver a boost to the traditional beer segment in the long run, according...
Drinks which uplift, energize, and offer shoppers a treat are among those that can help retailers grab their share of more than £1bn ($1.36bn) in the UK’s soft drinks category over the next five years, says Suntory Beverage & Food GB&I.
Successfully meeting rising demand for “functional benefits” goes beyond adding on-trend ingredients with health properties to line-extensions or new products – it also requires brands to navigate a “two-way street” with consumers to balance education...
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