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WSTA sets out guidelines for low/no alcohol product names

By Rachel Arthur

With the rise in low/no alcohol products, the UK’s Wine and Spirit Trade Association (WSTA) has set out its recommendations for how to name and label low and no alcohol products designed as spirit drink substitutes.

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French wines return from space for analysis

By Rachel Arthur

Bottles of French wine have returned to Earth following a stint on the International Space Station: with researchers now ready to assess how the wine has changed.

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Beverage alcohol groups call for suspension of US/EU tariffs

By Rachel Arthur

A coalition of 21 trade associations representing wine, distilled spirits and related sectors have reiterated their dismay over tariffs between the US and EU: as new US tariffs come into effect today on certain Cognac, grape brandies, and non-sparkling...

Mezcal and tequila will continue to grow in popularity in 2021. Pic:getty/peteracker

US beverage alcohol: 5 trends to watch in 2021

By Rachel Arthur

2021 is likely to be a transition year for the US beverage alcohol category, predicts online retailer Drizly. Pandemic trends will persist amidst a slow return to pre-COVID life, while up-and-coming categories such as RTDs and mezcal will continue to...

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Guest article

Activating sustainability: 5 ways to refresh your approach in 2021

By Callum Saunders, Head of Planning at ZEAL Creative Limited

As more brands recognise the importance of sustainability, it becomes harder to stand out. Callum Saunders, head of planning at ZEAL Creative, looks at how brands should direct their messaging around sustainability in 2021.

McCormick acquires flavor manufacturer FONA International

McCormick acquires flavor manufacturer FONA International

By Mary Ellen Shoup

McCormick & Company has purchased 100% of the shares of natural flavors supplier FONA International for $710m, a deal which will accelerate McCormick’s global flavor growth and “the strategic migration” of its portfolio towards more value-added, health-focused...

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Ten top trends to watch in 2021

By Will Cowling, FMCG Gurus

2020 was one of the most turbulent and unpredictable years in modern history. Food and drink brands are now looking at what 2021 will hold. Focus undoubtedly will be on the impact that COVID-19 has had on consumer attitudes and behaviors, understanding...

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

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What 2021 holds for RTD alcoholic beverages

By Ryan Close, Founder & CEO, Bartesian

It’s clear that consumers are embracing ready-to-drink beverages. Demand for RTD alcoholic beverages has been rising over the past few years, led by hard seltzers’ skyrocketing popularity like White Claw and Truly. As consumers embrace RTD beverages’...

New appointments in the beverage industry: December 2020

People on the move: December

By Rachel Arthur

2020 has been an eventful year: but 2021 will also require skilful navigation. New leaders will be dealing with continued uncertainties; but also identifying new opportunities and driving innovation. Here’s some of the people looking to the new year as...

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Limited editions: What do they deliver for beverage brands?

By Danielle Jackson, strategic planner, Zeal Creative

The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...

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