Ten intriguing trends set to shake up alcohol in 2025
Savory serves, protein cocktails and ‘brothtails’… what are some of the coolest and craziest trends emerging in beverage alcohol?
Bacardi
Beverage giants join forces to accelerate renewable energy adoption
Coca-Cola, Bacardi, Carlsberg, Constellation Brands, Diageo, Heineken, Molson Coors, Pernod Ricard and Whyte & Mackay are all joining forces in a new consortium to accelerate renewable energy adoption across the beverage industry supply chain.
Coca-Cola & Bacardi to launch RTD cocktail as innovation heats up in the space
With Coca-Cola and Bacardi’s RTD cocktail announced for a 2025 launch, we take a look at some of the other big name partnerships between soft drink giants and beverage alcohol heavyweights in this space.
Top trends in beverage alcohol
What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?
The rise of RTD alcohol - and the key trends to watch moving forward
Ready-to-drink alcohol keeps growing, and ready-to-serve is also making its mark. But is this set to peak or is there still runway for growth - and how big a part does it really play in the larger alcohol category? Industry leaders tell us how they see...
Is it possible to create effective age restrictions for alcohol marketing online?
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
Bacardi runs hydrogen-powered glass production trial, cutting greenhouse gas emissions
Bacardi has announced the successful completion of the world’s first commercial production of glass spirits bottles fueled by hydrogen, in a trial that took place earlier this month.
Bacardi acquires super-premium artisanal mezcal brand
Bacardi Limited has become the sole owner of ILEGAL Mezcal: accelerating its growth in the super-premium mezcal category.
From spicy margaritas to strawberry mojitos: Bacardi talks summer spirit trends
What’s trending in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, tells us how the company is tracking continued growth in tequila, RTDs and rum.
Chameleon cocktails: Bacardi sees cocktails evolve around myriad occasions and locations
Cocktails used to be about a fancy evening drink at a trendy bar. But lockdowns bred a new generation of at-home bartenders; hybrid workers have changed the concept of happy hour; and the convenience of RTDs has opened up a whole new set of potential...
Bacardi reveals top 5 cocktail trends for 2023
Global spirits company Bacardi looks at the key trends it expects to see impact cocktail consumption and the wider spirits business in 2023.
From tequila to botanicals: Bacardi talks summer spirit trends
What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...
Premium potential: ‘The RTD alcohol category will unshackle itself from the bright, sticky and cheap concoctions that defined its birth'
RTD alcohol has moved on from the cheap sugary versions of the 80s and 90s: and it will be premium versions that drive the fast-growing category forward, according to industry giant Bacardi.
Cocktails with a non-alcoholic twist: Bacardi widens portfolio of non-alcoholic spirits
Innovation in non-alcoholic spirits is helping Bacardi be part of the momentum behind low and no alcohol cocktails. Its latest launch - a new non-alcoholic spirit called Palette debuting in Europe this month - joins brands such as Martini non-alcoholic...
Bacardi launches non-alcoholic spirit Palette
Bacardi is launching a new non-alcoholic spirit, Palette, in bars across London, Amsterdam and Paris this month.
Bacardi’s top 5 cocktail trends for 2022
From digital drinking to mindful mixology, Bacardi sets out its top cocktail trends for 2022.
Manufacturers and retailers create global alliance for alcohol ecommerce standards
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Consumers are moving outside their cocktail comfort zones – and that’s good news for low to no, says Bacardi
Consumers will move outside their cocktail comfort zones in 2021 - in no small part due to increased confidence in at-home bartending during the pandemic - and with that will come an increased interest in exploring low to no options, says Bacardi.
Bacardi’s top five cocktail trends
From smoky flavors to spicy margaritas, Bacardi highlights the trends it sees influencing the cocktail and wider spirits scene in 2021.
Bacardi acquires cocktail company TAILS
Bacardi has acquired 100% ownership in premium batched cocktail company TAILS, a brand that is expanding across Western Europe.
Vodka and gin cocktails can conquer Christmas, says Bacardi
Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.
Bacardi unveils biodegradable spirits bottle
Bacardi has created a spirits bottle made from a plant-based ‘wonder material’: which can biodegrade in 18 months.
Coronavirus: How has it changed your job in the beverage industry? Part 3
Lockdowns are stretching into further weeks. What have people in the beverage industry learned from this new way of working - and how are they making the most of their time? We find out how businesses are adapting.
Social engagement with alcohol brands up 327% following coronavirus donations
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Bacardi goes ‘back to the bar’ in search of cocktail trends
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
LuxePack Monaco 2019
Piramal Glass sees demand grow for short-run specialty spirits bottles
Piramal Glass is seeing demand grow for short-run specialty bottles for spirits, which can be customised for shelf appeal.
Martini launches bold entry to summer drinks market to attract a younger crowd
Bacardi-owned Martini has launched Martini Fiero, as ‘a bold new entry to the UK summer drinks market’ to attract a younger adult audience.
Sustainability spotlight
Bacardi on sustainability in packaging: ‘We’ve learned a lot about the importance of addressing more than just weight’
In 2014 Bacardi set out a goal to reduce its packaging by 10%, but says that since then it’s learned that sustainability in packaging is about a lot more than weight.
Saverglass opens first North America factory in Mexico
France-based company Saverglass has started production at its first North American factory, in Jalisco, Mexico. The $120m facility has created 400 jobs producing high end and premium glass bottles.
Bacardi to acquire super-premium tequila Patrón
Bacardi will acquire Patrón Spirits International AG and its ultra-premium tequila Patrón, valuing the company at $5.1bn.
Bacardi assesses Puerto Rico damage, pledges $3m to disaster relief assistance
Bacardi says its facility in Puerto Rico has experienced some damage following Hurricane Maria, but that the supply of Bacardi rum will not be affected.
Current controls on alcohol marketing do not protect youth, argue public health experts: but industry defends self-regulation
Young people are exposed to ‘extensive alcohol marketing’ and governments around the world need to strengthen rules, say public health experts, as a supplement on the subject is published in the journal Addiction. But the Alcohol Information Partnership,...
Diageo, Brown-Forman & Pernod Ricard help launch new Alcohol Information Partnership
The Alcohol Information Partnership (AIP) has been launched in the UK this week. With Diageo, Brown-Forman and Pernod Ricard among its members, the group aims to ‘ensure the debate around alcohol and alcohol misuse remains balanced’.
‘Our efforts are far from over’: Responsible drinking alliance highlights 2015 progress
The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a set of commitments to reduce alcohol related harm.
Beverage Bites: News up to July 17, 2015
Glass fragments prompt wine recall, Bacardi cuts carbon emissions, and more beverage bites
Bacardi says a biomass boiler at a whisky distillery has cut its carbon footprint by 90%, while SodaStream is running a $2.75m advertising campaign on the streets of three US cities. Meanwhile, Corona is gearing up for its next Sunset festival… read on...
Beverage Bites: news up to April 9, 2015
Bacardi thinks fashion, Heineken cuts water consumption, and more beverage bites
This week international brewer Heineken set itself a new water consumption challenge, while a small UK brewer found itself in a twitter spat with a politician. Read on for more nuggets of news in this week’s Beverage Bites feature.
Green tea packs a stronger punch in China with new Bacardi spirit
Bacardi claims to have made a “breakthrough” in spirit production technology with a new liquor named TANG, that is distilled entirely from green tea leaves.
KNOW AN INDUSTRY VISIONARY? NOMINATE THEM NOW!
Celebrating Beverage Brilliance! Personality of the Year 2014 open for entries
The global beverage sector is thriving - driven by dynamic and creative individuals around the world. But do you or a colleague have what it takes to be recognized by your industry peers?
Getting into the spirit: Bombay Sapphire plans for further expansion
Bombay Sapphire’s master distiller is already planning to expand the brand’s newly commissioned Laverstoke Mill distillery, at a cost of millions, by installing two new stills.
‘Space might taste like raspberries’: Grey Goose partners with Virgin Galactic spaceflight
Grey Goose vodka has announced its official partnership with Virgin Galactic, the first commercial passenger flight into space.
Bacardi bottles lose weight and keep in shape
Reducing bottle weight requires minimal investment but gives significant returns – without sacrificing iconic designs, according to Bacardi.
Lighter rum: Bacardi cuts its packaging weight by 90%
The spirits brand is raising a toast to sustainability with lighter packing and recyclable bottles.
Not When Harry Met Sally…When Suntory bought Beam!
Suntory’s $16bn takeover of Beam Inc. shocked many industry insiders but the likes of Diageo, Pernod Ricard and Bacardi likely sighed with relief, according to Rabobank.
INNOBEV GLOBAL SOFT DRINKS CONGRESS 2014
‘You’ve got to feel a little sorry for Schweppes’: Fever-Tree CEO delivers $42m tonic
Fever-Tree CEO Charles Rolls insists Schweppes is no longer the ‘great old British company it was’ and insists the brand is scared by his firm’s giant steps in premium spirits mixers.
Bacardi CEO Ed Shirley springs retirement shock
Bacardi CEO Ed Shirley has sprung a surprise by announcing his resignation after just over two years in the role.
Ardagh Glass strike called off
Workers at Ardagh Glass in Yorkshire and Scotland have called off industrial action which was due to start at the weekend, after management gave them an improved pay offer.
‘Transcendent spirit’ Bacardi risks losing lead in global rum sales
Bacardi is in danger of losing its ‘coveted position’ as the world’s bestselling rum to Philippines rum brand Tanduay, according to a new survey of spirits brands sales in 2012.
Bacardi USA partners Coke and MIT to bring ‘spirits into digital age’
Bacardi USA has partnered with the Coca-Cola Company and university researchers to created a robotic bartending system called Makr Shakr, and says it can help ‘bring spirits into the digital age’.
HOUSTON BREWERY GENERAL MANAGER INVESTIGATING CLAIMS WITH OSHA
OSHA cites AB InBev alleging ‘serious’ US safety violations
An influential US Department of Labor safety body has cited Anheuser-Busch, alleging that the firm failed to protect Houston brewery workers from exposure to carbon dioxide and other workplace hazards.
NEW UK DISTILLERY WILL HAVE 'SIGNIFICANTLY LARGER' 3.5M CASE CAPACITY
Bombay Sapphire Master Distiller talks of 'exciting times' on line extensions for Bacardi brand
Bombay Sapphire’s new master distiller Nik Fordham tells BeverageDaily.com it is an ‘exciting time’ for the Bacardi-owned spirit in terms of brand extensions, while the broader gin category is enjoying a renaissance.