Top trends in beverage alcohol
What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?
Heineken
Is it possible to create effective age restrictions for alcohol marketing online?
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
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Heineken UK planning to relocate HQ
Heineken UK has announced plans to relocate its headquarters to a new site in Edinburgh, Scotland.
The world’s most valuable beer brands
With heavyweights such as Budweiser, Corona and Michelob Ultra jostling for the top spot, who is crowned as the world’s most valuable beer brand?
Heineken acquires minority stake in hard seltzer STËLZ
Heineken Netherlands has acquired a minority stake in hard seltzer STËLZ, as the brewing giant increases its focus on the ‘beyond beer’ category.
Beer-powered cooling puffer jacket makes debut at Paris Fashion Week
Heineken’s Tiger Beer has announced a collaboration with outerwear fashion designer, Izzy Du, to create ‘the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat’.
Heineken acquires stake in Ellie Goulding’s RTD brand
Heineken UK has acquired a ‘significant’ minority stake in Served, the ready-to-drink brand co-owned by Ellie Goulding.
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Heineken profits down after front-loaded price rise
Heineken announced an 8.6% decrease in net profit during its results for the first half of 2023 amid price rises designed to ease inflation concerns.
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Heineken UK investing £25m into Manchester brewery after Government grant
Heineken will invest £25m into its Manchester brewery as part of its plans to decarbonise production sites in the UK by the end of the decade.
Heineken completes acquisition of Distell and Namibia Breweries: launching Heineken Beverages
The newly formed Heineken Beverages will seek to capture 'significant growth opportunities' in Southern Africa.
‘A new star is born’: Heineken Silver makes its US debut as a light lager for 'new generation' of consumers
Heineken Silver launches in the US as a premium lower-carb, lower-cal beer for a ‘new generation of drinkers looking for a light lager with the premium taste of Heineken’: bringing in a new option to fit between flagship Heineken and alcohol-free...
Pernod Ricard and Heineken join forces on regenerative agriculture project for malting barley
Pernod Ricard’s Irish Distillers and Heineken Ireland are coming together on a three year collaboration to support malting barley farmers adopt regenerative agricultural practices on their farms.
Heineken Vietnam opens South-East Asia’s largest brewery
Heineken Vietnam has unveiled its largest brewery in Ba Ria Vung Tau: which has become the region’s largest after multiple expansions over the last five years.
Do ecolabels drive sustainable choices?
Ecolabels, many hope, could offer consumers the information they need to promote the purchase of environmentally friendly foods. Oxford University researchers decided to put this theory to the test in an experimental field study.
Heineken to close Caledonian Brewery due to 'inefficiencies' and 'costs'
Heineken UK has revealed plans to close its Caledonian Brewery in Edinburgh, citing issues with its Victorian infrastructure.
The top brewers and craft brewers in the US
The Brewers Association – the trade association dedicated to small and independent American brewers – has released its 2021 list of the US’ top brewers and craft brewers.
Taking it easy: Heineken says experimentation and ‘easy-drinking beers’ fast-growing Asia trends
Beer heavyweight Heineken has highlighted increased experimentation and what it calls ‘easy-drinking beers’ as fast-growing category trends within the alcoholic beverages sector in Asia, and expects these to expand even further in the coming year.
Heineken launches Heineken 0.0 on draught: ‘This brings no and low alcohol beer from the periphery into the mainstream’
As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
Heineken to buy Distell, leading Africa expansion plans
Heineken intends to acquire control of Distell and Namibia Breweries: combining them with Heineken South Africa to create a new Heineken business with a total valuation of around €4bn ($4.58bn).
Heineken launches low carbon barley trial
Heineken UK is looking at how barley can be grown in a more sustainable way to help reduce CO2 emissions.
Heineken to have 2 zero-alcohol options in most markets by 2023
Heineken will ensure it offers two zero-alcohol options in the majority of its markets by 2023: driven by Heineken 0.0 and a portfolio of 130 non-alcoholic line extensions.
Heineken sets out plans to be carbon neutral across value chain by 2040
Heineken sets out plans to be carbon neutral across value chain by 2040
Heineken has set targets to decarbonise its own production by 2030 and its full value chain by 2040.
Heineken launches hard seltzer Pure Piraña across Europe
Heineken’s Pure Piraña hard seltzer is launching in Europe, following a successful trial in Mexico and New Zealand.
Manufacturers and retailers create global alliance for alcohol ecommerce standards
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Heineken acquires Brixton Brewery
Heineken has acquired full ownership of London’s Brixton Brewery, following the acquisition of a minority stake in 2017.
Lagunitas launches non-alcoholic IPNA: ‘Non-alcoholic beer has never been more popular in the US than it is right now’
Lagunitas Brewing Company – which produces the #1 selling IPA in the world – has launched its first non-alcoholic IPNA: ‘a booze-free brew that still delivers an IPA craft-beer taste’.
The best global beverage brands of 2020
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
Heineken consumer study: Millennials are turning to alcohol-free beer during COVID-19
How is the alcohol-free category emerging in the US? Heineken USA recently conducted a survey of millennials to find out – which revealed that 52% of respondents have increased consumption of alcohol-free beer and mocktails since the start of COVID-19.
Heineken snaps up Strongbow in Australia after Asahi forced to sell by competition chiefs
Heineken is acquiring Strongbow from Asahi in Australia, after the Japanese firm was forced to sell the cider brand by competition chiefs as part of its deal to buy Carlton & United Breweries (CUB).
Hard seltzer storm: Big brands take seltzer strategies up a notch
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
Heineken makes global push into hard seltzer category with Pure Piraña and Canijilla
Heineken is testing new hard seltzer brand Pure Piraña in New Zealand and Mexico; while exploring the booming US market with Mexican hard seltzer Canijilla.
Heineken brewed with green energy in the Netherlands
Heineken beer sold in the Dutch market is now completely brewed with green energy: through the use of wind turbines, solar panels and biogas.
Heineken on building the beer portfolio of the future: ‘We need to be open-minded and not caught in a fixed model'
Where is the beer category going next? A brewer who wants to win in tomorrow’s markets needs to be open-minded, responsive to change, and listen to its consumers - rather than being staunchly set and inwardly focused on its existing portfolio, says...
Heineken launches cardboard topper for Heineken, Foster’s, Kronenbourg 1664
Heineken UK is rolling out its new ‘Green Grip’ cardboard topper: eliminating plastic from millions of cans. Debuting with Heineken, Foster’s and Kronenbourg 1664, the topper will eventually roll out across Heineken UK's entire beer and cider portfolio.
Heineken: 'In this very volatile world, the Heineken brand is again demonstrating its strength'
Consumers are turning back to brands they know and trust as a result of the coronavirus pandemic - and that’s particularly true for brand Heineken, says the brewer.
Heineken claims COVID-19 effects remain ‘volatile’ and ‘uncertain’
Heineken claims the COVID-19 pandemic constitutes a “major negative macroeconomic development” that is having a “significant impact” on its markets and business in 2020.
COVID-19 and beer: Heineken, Tiger reveal online sales surge and NPD focus amid pandemic
Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.
Social engagement with alcohol brands up 327% following coronavirus donations
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Coronavirus concern cancels next month’s Craft Brewers Conference
Five weeks ahead of the start date, the Brewers Association has canceled the 2020 Craft Brewers Conference and World Beer Cup events, that were set to take place in San Antonio, Texas.
Heineken to power Spanish breweries with solar energy
Heineken Spain has signed a long-term power purchase agreement (PPA) with energy supplier Iberdrola: ensuring 100% renewable electricity for its four breweries as of October this year.
What's hitting the shelves? New alcohol-free and low-alcohol products
Dry January has provided the perfect launchpad for new products in the no and low alcohol sector. We take a look at some of the new beverages hoping to win over consumers around the globe.
Heineken partners with KHS to open one of the largest breweries in Mexico
Heineken has partnered wtih KHS to open one of the largest breweries in Mexico setting a gold standard for ecological and economic sustainability.
Heineken 0.0 launch has put the brewer on the back foot in Malaysia
One might think that a simple inquiry to a major brewery would be warmly welcomed, especially when it is about one of their recently released products. But it's not that straight-forward when it comes to Heineken's 0.0 launch in Malaysia.
Top 25 most valuable beer brands
The King of Beers: Budweiser ranked the most valuable beer brand in the world
Budweiser has overtaken Bud Light to become the most valuable beer brand in the world, according to new rankings from Brand Finance.
What’s hitting the shelves? New product launches: May
From canned cocktails to alcohol-free beer, we take a look at some of the new products hitting the shelves around the globe this month.
Zero hero? Heineken wants no-alcohol beer to rival Coke in Singapore following Europe sales boom
Heineken’s new zero-alcohol beer Heineken 0.0 is the brand’s pioneering foray into the Low and No Alcohol (LNA) category in Singapore, with the firm targeting availability in locations such as salad bars, gyms and offices as it seeks to rival soft drinks...
Former PepsiCo design director opens London Vault49 agency
Former global design director, Global Beverages, PepsiCo, Paul Woodvine, has opened a New York brand design agency Vault49 in London.
‘Challenging environment’: Heineken Malaysia announces price hikes despite positive 2018 results
Heineken Malaysia will be raising its product prices as a response to the ‘challenging environment’ in in country, despite reporting very positive results in its 2018 year-end financial report.
Heineken opens $100m Mozambique brewery: ‘The beer market has great potential to grow’
Heineken has officially opened its first brewery in Mozambique: a ‘major step’ for the company in the country.
Alcohol-free Heineken 0.0 lands in the US
After initially launching in early 2017, Heineken’s first non-alcoholic beer has expanded to more than 30 global markets and is now officially coming to the US. Though not as popular a trend as it is in Europe, the low-ABV and no-alcohol US beer and wine...