Ten intriguing trends set to shake up alcohol in 2025
Savory serves, protein cocktails and ‘brothtails’… what are some of the coolest and craziest trends emerging in beverage alcohol?
Wine
What’s driving EU food and beverage exports?
We look at how key consumer trends and business objectives are shaping demand for EU produce in the bloc’s largest export market
‘Thirst for knowledge’, new money and greater accessibility driving rapid growth of wine market in SEA
London-based Berry Bros. & Rudd says that the increased accessibility, spending power, and “thirst for knowledge” about wine among South East Asian (SEA) consumers have contributed to the company’s growth in the region.
Wine and coffee by-products could power next generation batteries
Creating effective batteries is a critical part of renewable energy plans – and wine and coffee could hold the answer to cheaper, more efficient and more eco-friendly battery tech.
Europe’s drinking preferences: Wine, beer or spirits?
Preferences for wine, beer or spirits vary across Europe. Which countries prefer wine, which are beer drinkers, and where do spirits top preferences?
Taste over class: Wine is shifting from a status symbol to a social staple, says Aussie winery
There is growing demand for fruitier wine styles and NoLos - no-and low-alcohol beverages - in Asia, says Australian winery Brown Brothers.
LVMH invests in luxury alcohol-free wine, French Bloom
Moët Hennessy – the wines and spirits division of LVMH – has acquired a minority stake in premium alcohol-free sparkling wine brand, French Bloom.
Diageo makes another big play in non-alc spirits with acquisition of Ritual Zero Proof
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US.
Hello Kitty wine taken off shelves in UK
A ‘Hello Kitty’ wine will no longer be sold in the UK after the alcohol industry’s self-regulator said it was likely to appeal to children: acting as a warning to alcohol brands who are tempted to draw on child-like branding or nostalgia.
What is zebra striping?
More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?
Tackling wine industry challenges: Europe sets out plan of action
The European Union is the ‘biggest vineyard in the world’ – producing 64% of the world’s wine by volume and 70% by value. But it’s no secret that the wine industry worldwide faces a set of hugely challenging pressures: ranging from climate change to a...
Alcohol labeling: Are consumers getting enough information about what they drink in the UK?
Ingredient lists, calorie counts, alcohol strength and more – are UK consumers getting all the information they want from their alcohol labels?
Fake alcohol: Can alcohol brands ever win the battle against counterfeit goods?
How big a problem is counterfeit alcohol - and what can be done to fight the problem?
Know your drink: Pernod Ricard taps ASEAN desire for increased information to launch digital label
Alcohol giant Pernod Ricard has launched a new digital label initiative in Singapore, hoping to tap on South East Asian consumer demands for increased information and shift towards better drinking habits.
New alcohol labelling requirements for Australia and New Zealand move a step closer, industry generally supportive
Moves to introduce new alcoholic labelling standards in Australia and New Zealand, including listing carbohydrate, sugar, and energy values on pack, have moved a step closer.
Five key opportunities to reduce greenhouse gas emissions in the wine industry
New Zealand Winegrowers has set out the crucial milestones and key emission-reduction opportunities for vineyards and wineries in order for the industry to reach net zero by 2050. Where will efforts have the biggest impact?
‘Biggest future market’: Bottega boss outlines plans to increase supply and marketing focus in Asia
The MD of prosecco specialist firm Bottega has highlighted the company’s plans to increase supply and marketing spend to boost its position in the Asian region, predicting that this is likely to become its biggest market in the near future.
Luxury slowdown: LVMH's champagne sales struggle
LVMH’s champagne sales were down in H1 2024, representing a wider struggle across the champagne sector.
Is it possible to create effective age restrictions for alcohol marketing online?
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
Pernod Ricard sells Jacob’s Creek and other wine brands
Pernod Ricard is selling its international strategic wine brands to the owner of Accolade wines: saying the transaction will allow it to focus on its premium spirits and champagne business.
Can orange wine, pét nat and sparkling rosé tempt wine consumers out of their comfort zones?
British consumers are reluctant to try something new in wine, according to fresh research from M&S Food. But its research also identifies categories with growth potential that could tempt consumers and reinvigorate their interest in wine…
The wine officially endorsed by WW
TRACES has become the only wine officially endorsed by the global weight management company, WW, in the UK and Ireland. But its potential could go far beyond the program: does lower-calorie wine hold the key to appealing to the next generation of drinkers?
ASA gives Hangcure a headache over implied disease claims
The UK Advertising Standards Authority (ASA) has warned UK supplement brand Hangcure Ltd that it must not claim that its product can prevent, treat or cure disease through product name or advertising.
Could AI take the place of winemakers and brewers?
Sommeliers, winemakers and brewers pride themselves on their craft: built up over decades of experience and training. Could AI take their place?
Global wine consumption continues to fall - but which countries are bucking the trend?
The latest data from the International Organization of Vine and Wine (OIV) estimates world wine consumption in 2023 declined 2.6% compared to the year before: continuing a steady downwards trend. But a few markets are seeing growth.
Can apps help people reduce their alcohol intake?
Many phone apps offer to help people cut down on drinking – but do they actually work?
Climate change & wine: A global map of changing wine regions
Climate change could create dramatic shifts in where wine is produced: making vineyards unsustainable in some regions, but opening up new opportunities in others. Researchers have mapped how the global distribution of vineyards is likely to change.
China removes tariffs on Australian wine
China will lift tariffs on Australian wine from March 29, three years after they were introduced.
California winery launches aluminum wine bottles: ‘We’re answering the call-to-action to rethink glass bottles’
California’s Bogle Family Wine Collection has launched its first-of-its-kind 750ml aluminum wine bottles. The winery believes the format can first and foremost offer a more environmentally friendly solution: as well as open up new consumption occasions...
Can alcohol-free wine see the same success as alcohol-free beer?
Alcohol-free wine has been slower to take off than alcohol-free beer. Why is this – and are there signs that the category’s fortunes are changing?