'Genius' Bacardi leads Gentleman Jack: Spirits rise for digital stars By Ben BOUCKLEY 30-Mar-2014 - Last updated on 31-Mar-2014 at 15:29 GMT Facebook Twitter Linkedin Email to a friend Bacardi is unique among spirits brands as a ‘genius’ when it comes to harnessing digital, according to L2's Digital IQ Index, with its online presence a unique form of ‘competitive innovation’. 1. Bacardi (140) 2. Jack Daniel’s (138) 3. Absolut (137) 4. Hennessy Cognac 4. Johnnie Walker (134) 6. Jim Beam (132) 7. The Macallan (130) 8. Sailor Jerry (128) 9. Smirnoff (126) 10. Grey Goose (125) 10-13. Malibu, Svedka, Glenfiddich… Prev 1 2 3 4 5 … 11 Next Related tags Jack Daniel's