DYNAMISM IN DRINKS: WHO WINS YOUR 2014 VOTE?
Lukas von Grebmer, Six Beverages
Lukas von Grebmer from Swedish start-up ‘Six Beverages’ has responsibility for new product development, and came up with the idea of a functional beverage called ‘Akuō’ based on green tea that serves the purpose of enhancing cognitive function.
Despite having no background in this area he read himself into the topic from scratch, established connections with experts and was responsible for the co-development of the product with Sensient Flavors.
Peter Widell, a 23-year industry veteran (general manager at Sensient Flavors Scandinavia AB), said of his work with Von Grebmer: “From brief to production of this sort of complicated and functional product I can say this was the fastest development of a project I have experienced as long as I can remember.”
