Global Brands appoints director of international sales
UK drinks business, Global Brands, has appointed Keith Beattie as Director of Sales, International.
Beattie re-joined Global Brands in 2019, continuing an career of more than 20 years including senior UK and international roles with BrewDog, Douglas Laing, and Quintessential Brands.
In the sales director role, Keith will continue to lead the international sales business unit of Global Brands, including managing the company’s USA subsidiary which launched in 2020. This includes growing global distribution and import partners for key brands in the portfolio – including Franklin & Sons, VK, Hooch, LUSTRE, Shake Baby Shake, Corky’s, and Amigos Tequila Beer.
The appointment follows consistent growth internationally and in the US market over the past two years, with the launch of premium tonics, soft drinks, and sodas brand Franklin & Sons in the US in 2020.
