OSS Craft Distillery hires new CEO from spirits giant

OSS Craft Distillery, the company behind Bareksten Spirits, brings in Henrik Ellström from Pernod Ricard to lead international large-scale investment and further commercial growth.

Henrik Ellström has taken up the role as CEO of OSS Craft Distillery this month, having most recently held the position of Global Brand Director Absolut Vodka.

Founder and originator of OSS Craft Distillery, Stig Bareksten, has led the company since its inception in 2016. Ellström’s appointment will allow him to move into a new role with a full focus on product development and commercialization.

OSS Craft Distillery, via its products under Bareksten Spirits, has made in-roads in the premium gin category in Norway; as well as experiencing strong growth in several international markets. The company says its ambition is to establish itself as a central brand within international super premium spirits.