Pernod Ricard and Heineken join forces on regenerative agriculture project for malting barley
Pernod Ricard’s Irish Distillers and Heineken Ireland are coming together on a three year collaboration to support malting barley farmers adopt regenerative agricultural practices on their farms.
The pilot project in Ireland is part of a collaboration initiated by the two alcohol industry giants on the resilience of agricultural raw materials: with the aim that learnings will be rolled out globally in the future.
Lessons from the Irish study, including information on the environmental impact of the measures adopted, will be shared and leveraged by both companies to inform sustainability strategies for other raw materials.
