Americans are drinking out less and embracing at home entertaining
In its annual consumer trends report, Drizly finds that inflation is prompting consumers to drink out less. That’s prompting increased interest in at-home bartending and entertaining at home.
Backyard barbecues (46%) topped the list of events survey takers plan to host at home this year, followed by casual get togethers (44%), holiday gatherings (41%), birthday bashes (39%), and dinner parties (29%). Gen Z and millennial respondents are especially eager to host in 2023 with 34% and 31% of respondents wanting to do more of it this year versus 2022, respectively, compared to Gen X (18%) and boomers (12%).
Other key trends found in the report are that consumers appear less focused on RTD cocktails and hard seltzers this summer than in previous years – the category instead appears to be turning into a year-round staple - and red wine is in vogue.
