Giffard appoints first ever dedicated UK brand manager
French premium liqueur company Giffard Liqueurs has appointed Alexandre Robin as its first UK Brand Ambassador.
As the UK Brand Ambassador, Robin will oversee all aspects of brand strategy, marketing and sales operations. This will include developing and executing marketing campaigns, nurturing key relationships with trade partners and leading the brand’s expansion into new territories within the UK.
Robin has a strong background in the UK bar scene, having previously held prominent roles at Sketch and FAM Bar. “Alex will be instrumental in strengthening Giffard’s position as a premier choice for both professionals and enthusiasts in the UK,” says the company.
