Tilney acquires eight craft beer and beverage brands from Anheuser-Busch

Cannabis and consumer packaged goods company Tilray Brands made two high-profile acquisitions last month.

The first was the acquisition of eight craft beer and beverage brands form Anheuser-Busch: namely Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy. The $85m transaction includes current employees, breweries and brewpubs associated with the brands.

“These beer and beverage brands possess the hallmarks of strong consumer loyalty and further diversify Tilray’s growing US beverage alcohol segment,” said Tilray as it announced the deal.​​

At the end of August, Tilray announced it would acquire the remaining 57.5% equity ownership of Truss Beverage Co​​ from Molson Coors Canada: positioning it as the leader in adult-use cannabis beverages in Canada with brands such as XMG, Mollo, House of Terpenes, and Little Victory (which contain THC and CBD in varying proportions).