Coca-Cola Africa welcomes new Vice President of Operations in South Africa

Coca-Cola Africa has welcomed Sergio Vieira as the new Vice President of Franchise Operations, South Africa.

Vieira joins the Coca-Cola Africa Operating Unit (AOU) in Johannesburg.

Vieira replaces Phillipine Mtikitiki, who has taken on the role of Vice President of Franchise Operations, overseeing Italy and Albania. In his role, Vieira’s mission is to hone the company's strategic direction, grow and develop the business, strengthen partnerships, and build new relationships across South Africa, Eswatini, and Lesotho.

Vieira has worked in the Coca-Cola system for over 20 years, joining Brazil's bottler's commercial function in 2002. In 2016, he took on the role of Marketing Director at Coca-Cola Hellenic, Nigeria. A key highlight was the awards for the best Growth Project for EMEA and the best Revenue Growth Management project globally.

Vieira has a bachelor’s degree in business from Universidade Federal de Pernambuco in Brazil, specialising in finance, marketing, and innovation.