Oxford Artisan Distillery: New sales director

The Oxford Artisan Distillery, an English Whisky producer with a focus on sustainable farming in spirits production, has appointed Charlie Echlin as Sales Director.

Echlin was one of the first employees at the Distillery and has already been building distribution for its whiskies in the UK and a growing number of export markets. 

The Oxford Artisan Distillery is seeking to revolutionise farming practices in the category. It produces whisky using biodiverse populations of 'heritage' grains, cultivated exclusively for it using a technique known as Restorative Continuous Grain Cropping (R-CGC). This means the distillery doesn’t use chemicals and grows with just an understory of clover.

“This approach has a multitude of benefits: sequestering carbon; improving soil and river health; creating life-rafts for biodiversity and restoring eco-systems within arable fields,” says the distillery. “Also the fact these grains were originally bred for their flavour in the production of beer and bread for example, means they lend themselves to producing uniquely delicious whiskies.”