A.G. Barr: New CEO

A.G. BARR has appointed Euan Sutherland as Chief Executive Officer with effect from 1 May 2024.

Sutherland comes to A.G. BARR after serving as Group CEO of Saga plc, the UK’s specialist products and service provider for people aged 50 and over, having previously been CEO of Superdry plc, The Co-op Group and Group COO of Kingfisher plc.

His background includes roles at Mars and Coca-Cola, plus eight years on the board of Britvic plc as a non-executive director.

The branded multi-beverage business, which is headquartered in Scotland, counts marketing-leading UK brands such as IRN-BRU, Rubicon, FUNKIN and Boost as part of its portfolio.

Sutherland brings to the company ‘a wealth of consumer goods experience… [and] an excellent track record in delivering sustainable growth based on consumer insight, innovation and digital capability, while improving efficiency and profitability through major transformation programs’, says A.G. BARR.  

As announced in August last year, Roger White will step down from the Board at the end of April 2024 and will remain available until the end of July to support a smooth leadership transition.