Experiences in the home
The pandemic boosted consumers’ desire for at-home experiences: and the cost-of-living crisis is continuing to power this boom.
Numerous spirits brands use QR codes to link to cocktail recipes online – even with step-by-step guidance displayed via augmented reality.
For example, Bacardi has set out to 'shake up cocktails at home' with the launch of its TAILS cocktails.
A QR code on every 50cl bottle links to a 30 second ‘how to’ video which explains the three simple serving steps, along with garnish suggestions, for each cocktail.
