Peter Schmitz to lead Prowein
The long-standing head of Messe Düsseldorf's international contract business/Official Participations - Peter Schmitz - is to become the new Director of ProWein.
The international trade fair for wines and spirits had been under the provisional management of Michael Degen, Executive Director and Member of the Board of Management of Messe Düsseldorf, for the last nine months.
As of 1 February 2023, Peter Schmitz will take over the function of Director and will thus be responsible for the entire, worldwide ProWein portfolio. In this position, Peter Schmitz will report to Michael Degen, whose area of responsibility includes Wine & Spirits as well as a number of other international trade fairs in the fields of Health & Medical Technologies, Caravanning & Outdoor and Beauty & Rehacare.
Peter Schmitz has been responsible for Messe Düsseldorf's contract business for public clients as well as for the participation in trade fairs abroad for more than 20 years.
The flagship event, ProWein in Düsseldorf (next edition March 19-21) has built up numerous international satellite events: ProWine Shanghai, ProWine Singapore, ProWine Hong Kong, ProWine Mumbai, ProWine Sao Paulo and most recently ProWine Tokyo.
