Bright Cellars appoints Catherine Fallis as first master sommelier

US wine subscription service Bright Cellars has appointed Catherine Fallis as its first master sommelier.

Fallis brings over 25 years of experience from nearly every facet of wine, spanning sommelier to salesperson, supplier and distributor manager, author, speaker, critic, judge and advocate. Most recently, she launched Planet Grape Wine Review, America's first female-led wine review platform, aiming to make wine more approachable and accessible.

Bright Cellars prides itself on its ‘down-to-earth approach’ to wine culture, for example with a two-minute, seven-question ‘non-wine’ onboarding quiz for new members to match the right wines to individual tastes.

Fallis will help spearhead education and selection efforts for Bright Cellars, which blends and bottles its own wines from grapes sourced from the world's top growing regions.

She will work closely with the brand's executive and education teams to develop content that helps subscribers better know its more than 100 wine brands and 750 wine labels – and the world of wine in general – from tasting videos to virtual panel events and direct interaction with members.