Tractor Beverage Company: New Senior Vice President of Marketing

Tractor Beverage Company has appointed Gus Rios as Senior Vice President of Marketing.

The company – which is the only certified organic, non-GMO beverage solution for foodservice in the US – says Rios’ appointment will enhance its marketing capabilities and strengthen its competitive advantage.

A multi-discipline marketer with over 15 years of experience in brand management, shopper, foodservice, innovation, and new business marketing, Rios has previously held senior marketing positions at Coca-Cola and PepsiCo.

“As Senior Vice President of Marketing at Tractor Beverage Company, Rios will leverage his vast experience and knowledge to lead and oversee all aspects of the company's marketing initiatives. His expertise will encompass brand strategy, advertising, and customer engagement, ensuring that Tractor Beverage remains at the forefront of the ever-evolving foodservice beverage market,” says the company.