International Beverage appoints Global Sales Director and Operations Director
International Beverage has announced the appointment of two senior leaders: with both joining the company's management team as it sets out a ‘period of ambitious growth’.
Veronica Amago joins the company as Global Sales Director. With over two decades’ experience in the global spirits business, Amago is a graduate of the University of Essex (UK) and holds a Masters in Positive Leadership and Strategy. After beginning her career with a series of national and international roles at Dyson, her progression into the world of spirits began at Beam Suntory International, where she worked across Eastern Europe and India, latterly as Commercial Director Nordic and Eastern Europe.
She then moved to Whyte & Mackay, with roles including Director, Greater Europe. Here, she was responsible for delivering top-line growth as well as developing and extending the company’s portfolio of products. 2020 saw her spearhead the business’s response to the Covid pandemic, proposing, establishing and leading a nerve centre to steer strategy for the organisation. Her most recent role as Director, Developing Markets involved developing previously untapped markets, including Australia, Nigeria and South Africa.
Meanwhile, Alan Mitchell joins the company as Operations Director.
Mitchell graduated from the University of Glasgow and began his career at Hiram Walker. A move to Allied Distillers, where he held roles as both Distillery Manager and Head of Quality, exposed him to every aspect of distilling. After working for Pernod Ricard Pacific in Australia, Alan spent over a decade with Beam Suntory where he held roles including Vice President Quality and Monozukuri – USA, and Director of Global Lean Transformation – USA. During this time he led Casa Sauza Tequila through the agave crisis, and developed a global CO2 and water reduction program.
After holding Operations Director roles with both DEVRO and Competitive Capabilities International, Alan is delighted to be returning to the spirits business, bringing his global expertise and extensive experience to International Beverage.
As the spirits arm of one of the world’s top ten drinks producers ThaiBev, International Beverage is responsible for the global sales, marketing and distribution of a portfolio of premium brands, including single malt Scotch whiskies Old Pulteney, Balblair, anCnoc and Speyburn; the blended Scotch Hankey Bannister; and Caorunn, the super premium Scottish gin.
