Drinksology Kirker Greer appoints ex-Molson Coors marketing director

Premium drinks company Drinksology Kirker Greer (DKG) has appointed Ali Pickering as its new Chief Marketing Officer, completing its Executive Team line up.

Ali Pickering brings over two decades of marketing experience to the DKG team.

“As Marketing Director at Molson Coors, she has amassed a wealth of strategic and brand-building expertise, working with some of the most iconic beer and cider brands across more than 50 markets worldwide,” notes DKG.

“Her impressive tenure as Marketing Director saw her lead a high-performing, engaged team of marketers to create powerful brand strategies, deliver outstanding commercial results, and harness innovation to close gaps in their portfolio, even smashing a few records along the way.

“Ali's addition [to DKG] marks the final piece of the DKG Executive Team puzzle, solidifying the company's position as one of the strongest players in the industry. With a clear focus on brand, market, and people prioritisation, DKG is set to take the next giant leap forward in its strategic growth.”

The DKG Executive Team includes co-founders and joint CEOs, Steven Pattison and Richard Ryan; Donal McAteer (CFO) and Ryan McFarland (CCO).

Belfast-headquartered DKG is split across two divisions. Kirker Greer Spirits owns, manages, and distributes a range of premium spirit brands internationally: with a portfolio including Ukiyo Japanese Spirits, Kirker Shamrock Whiskey, Ginato Italian Gin and Jawbox Irish Gin.

The second division of DKG, Drinksology Creative, is a design, branding, and marketing agency which specialises in alcohol and has worked with brand homes including The Dead Rabbit, New York, The Johnnie Walker Experience, Edinburgh and Roe & Co Distillery, Dublin.