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Beyond refreshment: 5 trends reshaping soft drinks

Beyond refreshment: 5 trends reshaping soft drinks

11-Nov-2026 | By Grace Henry

Editor’s choice

Can Diageo’s price cuts and restructure get it back on track?

Can Diageo’s price cuts and restructure get it back on track?

05-Nov-2026 | By Grace Henry

Headlines

PepsiCo to cut 1,000 jobs as North America woes continue

Can the US midterms break the US-Canada alcohol trade deadlock?

Just Ice Tea takes on energy drink segment with high-caffeine tea

How clear protein boosted the functional drinks category

Coca-Cola HBC’s Russian operations face Kremlin takeover threat

PepsiCo renews KFC partnership across eight markets following US split

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In focus

Coca-Cola vs PepsiCo: Why the cola wars are far from over

Coca-Cola vs PepsiCo: Why the cola wars are far from over

04-Nov-2026 By Grace Henry

Pomegranate takes center stage in beverage development for 2027

Pomegranate takes center stage in beverage development for 2027

Paid for by esarom

Why drinks brands need to rethink the rules of drinking

Why drinks brands need to rethink the rules of drinking

21-Oct-2026 By Grace Henry

Full spectrum of clean-label, naturally-derived alternatives to FD&C colors

Full spectrum of clean-label, naturally-derived alternatives to FD&C colors

In paid partnership with ADM

Featured

Insight

Whisky’s next opportunity: From highballs to RTDs

Whisky’s next opportunity: From highballs to RTDs

R&D

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How clear protein boosted the functional drinks category

How clear protein boosted the functional drinks category

09-Nov-2026By Augustus Bambridge-Sutton

New beverage launches: Functional innovation, bold flavours and a whisky twist

New beverage launches: Functional innovation, bold flavours and a whisky twist

06-Nov-2026By Grace Henry

New beverage launches: From functional fizz to flavoured whiskey

New beverage launches: From functional fizz to flavoured whiskey

30-Oct-2026By Grace Henry

Partner insightMore →

Clear label beverages. No chemicals or compromise.

Clear label beverages. No chemicals or compromise.

Paid for by Prosur

Brazzein Sweet Protein Beverage Formulation Guide

Brazzein Sweet Protein Beverage Formulation Guide

Paid for by bestzyme

PeptENDURE® - Push Harder, Go Further

PeptENDURE® - Push Harder, Go Further

Paid for by Gelita

FungiFuse™ Functional Mushroom Formulation Guide

FungiFuse™ Functional Mushroom Formulation Guide

Paid for by Aloha Medicinals Inc

Manufacturers

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Just Ice Tea takes on energy drink segment with high-caffeine tea

Just Ice Tea takes on energy drink segment with high-caffeine tea

10-Nov-2026By Timothy Inklebarger

Drinkaware urges brands to tap in to growing alcohol moderation trend

Drinkaware urges brands to tap in to growing alcohol moderation trend

03-Nov-2026By Grace Henry

Nestlé targets two booming beverage trends with latest launch

Nestlé targets two booming beverage trends with latest launch

28-Oct-2026By Donna Eastlake

Danone delivers a strong Q3 performance

Danone delivers a strong Q3 performance

28-Oct-2026By Lisa Buckingham

Events & webinars

Climate Smart Food 2026

Climate Smart Food 2026

15-Sep-2026

Webinar

27-Aug-2026

Regulation & safety

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Can the US midterms break the US-Canada alcohol trade deadlock?

Can the US midterms break the US-Canada alcohol trade deadlock?

06-Nov-2026By Grace Henry

Deposit Return Scheme: What drinks businesses need to know

Deposit Return Scheme: What drinks businesses need to know

30-Oct-2026By Grace Henry

Germany approves draft sugar tax on soft drinks – what this means for manufacturers

Germany approves draft sugar tax on soft drinks – what this means for manufacturers

15-Oct-2026By Grace Henry

Huel ad banned by UK advertising body

Huel ad banned by UK advertising body

30-Sep-2026By Augustus Bambridge-Sutton

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