News & Analysis for the Beverage Industry
There is “robust” demand for functional drinks such as energy beverages and sports drinks in China, says Eastroc, which reported a 17.3% increase in energy beverage sales and a 119% growth in sales of its sports drinks last year.
Energy drinks in Asia are evolving beyond caffeine as consumers seek added health benefits, opening opportunities for functional, better-for-you innovation
As Celsius absorbs Alani Nu and Rockstar into PepsiCo’s distribution system, the three‑brand portfolio is grabbing shelf and cooler space nationwide
New product development
New launches from MOTH, Nashi, Athletic Brewing, V8, Red Bull, AMC and Cure highlight flavour innovation, better‑for‑you positioning and the continued diversification of functional and premium beverage categories
CEO Ramon Laguarta outlines plans to reduce sugar and sodium, boost protein and fiber, and “restage” core brands to drive higher value per consumption
Yerba mate is breaking out from its South American roots, fuelled by soaring exports, innovation and booming global demand for natural energy beverages
Dietary Guidelines pose a challenge for formulators around non-nutritive sweeteners
When ingredient trends boom, suppliers need a strategy to ensure they meet demand
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
Diet Trends
Consumers want healthier food but struggle to trust nutrition information, creating both challenges and opportunities for brands, according to new data from the International Food Information Council
The expanding trend has appeal beyond sports nutrition
Coca-Cola said to be scrapping Costa Coffee sale after months of talks with private equity bidders fall flat
There’s growing pressure to ban energy drink sales to children: but is it that simple?
What if an energy drink could do more than just wake you up? Formulator Shawn Wells sat down with NutraIngredients to introduce OnSwitch, a collaborative, new energy drink concept that made its way around the show floor during SupplySide Global this year.
Healthy beverages
New flavors, female-forward brands power energy drink company reboot
Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative to coffee
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google, Meta, Amazon and more
Plezi sets out to shift Americans’ drinking habits with Plezi Hydration: a lower sugar, electrolyte-boosted and vitamin-packed drink
Report calls for ban on ingredient found in thousands of common food and beverage products
Functional bottled water wars continue between US beverage goliaths
Can energy drinks be a game-changer for e-sports enthusiasts?
Hops have, for centuries, been the domain of beer and brewers. But thanks to their complex flavor and unique sensory profile, the potential across the beverage category – and beyond – is huge
In 1980, Sidel pioneered the commercial PET blower. Now, it’s unveiled the world’s first industrialized laser-powered solution: tech set to reshape the industry again.
Elliott Investment Management, with a $4bn stake in the company, wants to shake things up
The deal also includes a $558 million investment from PepsiCo and distribution of Celsius’ Alani Nu
The government is planning a new law that would make it illegal to sell high-caffeine energy drinks to children
Drinktec’s executive director sits down with BeverageDaily and tells us what he’s looking forward to at this year’s show - and his top tips for getting the most out of the event
From honey truffle protein to sugar separation solutions: advances in technology sweeten the deal for beverage reformulation
Which brands make the top 10 non-alcoholic drinks and why?
With consumers’ focus now on appetite control, new brand Släcka believes it’s perfectly positioned to carve out a new beverage category
Energy is buzzing: and there’s plenty of space for brands to find opportunities in segments of the category...
Energy drinks are posting strong growth across Asia, defying expectations in a region increasingly shaped by health and wellness trends
Electrolytes take on protein as essential aid to sporting success
Ready for the new world of GLP-1 food and drink? Want to keep up to speed with the latest in functional and plant-based ingredients, alternative proteins, sugar reduction tech and much more? Here are some of the innovations set to star at the global food...
The newly-published 10 Year Health Plan for England commits to banning the sale of high-caffeine energy drinks to children under 16
The drinks are finding favor with consumers thanks to convenience, portability and meeting health and wellness needs
Entrepreneurial brands are challenging the status quo and transforming the energy drink category
Zoa Energy, the better-for-you energy drink co-founded by Dwayne ‘The Rock’ Johnson and snapped up by Molson Coors last year, reveals its growth strategy
Founder of caffeine-free energy drinks brand Mission Tea describes how a personal passion developed into a thriving brand backed by first-class athletes and industry giants.
The functional hydration category is poised for growth, and both traditional beverage firms and start-ups can tap into opportunities in this space with consumer segmentation and ingredient innovation.
The snack giant accused the flavor collab kings of breach of contract. Now the two companies have come to an agreement, with GHOST eyeing “exciting new flavors”— sans Mondelēz.
The better-for-you energy drink brand – which was acquired by Celsius earlier this year - has hit the billion dollar milestone. What’s next?
Tilray Brands gives energy drink pioneer Hi*Ball a second life, amid clean label boon
Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?
GULFOOD
Functional hydration brand iPRO is solidifying its presence in Saudi Arabia through a strategic partnership while looking to actively expand across the Middle East and Asia.
From e-sports professionals to amateur gamers, there’s a whole market of consumers looking for energy and focus. Can energy drinks be a game-changer?
Enhanced electrolyte beverage Unwell Hydration was launched this year by top female podcaster Alex Cooper. The brand illustrates how hydration is going beyond the sports field and into a new world of celebrities, social media and - most importantly -...
Bold masculine cues and bright garish colors just won’t work for most women...
Just three years ago, KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its energy portfolio led by the hot acquisition of Ghost Energy.
With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge for Bodyarmor. Innovation is in full flow - but how does the brand decide which concepts make it onto the market?