Clearly Canadian Beverage, the Canadian marketer of alternative beverages, has unveiled new packaging for its 14 oz. Clearly Canadian sparkling flavoured water.
The new Clearly Canadian labels feature bright colours in abstract patterns. Each Clearly Canadian flavour has a label that is colour coded to depict the product's flavour. The modern label designs are printed on shrink sleeve material aimed at enhancing the brand's award-winning package design.
"After the successful redesign of our Clearly Canadian packaging in 2000, the new graphic designs reinforce our brand presence and enhances the original design concept for the 14 oz. bottle. Our new Clearly Canadian Lemonade showcases this new design and offers consumers less carbonation than our other Clearly Canadian sparkling flavoured waters and contains real juice," said Jonathan Cronin, VP of marketing.
Clearly Canadian's enhanced package will be available in convenience and grocery stores throughout North America beginning this month.