Maker of Glaceau vitaminwater Energy Brands has expanded its line of 11 varieties with three new vitamin-enhanced teas.
The three new varieties of glaceau vitaminwater will be on shelves this autumn and the company claims they are the first nutrient-enhanced, low calorie, tea-flavoured waters to enter the market.
"It has always been the number one goal of glaceau to enable consumers to feel good about what they drink. The inspirational names and functions of our new products, combined with the tremendous benefit of tea and nutrients, brings the concept of enhanced-water to a whole new level," said J. Darius Bikoff, president and CEO of Energy Brands.
The new products include 'determination', a raspberry yerba mate (made with tea and glucosamine), 'leadership' lemon rooibos (tea and inositol) and 'perseverance' a peach black tea.
The teas are available in 20-ounce bottles, with 50 calories per 8-ounce serving at a suggested retail price of $1.49.
Energy Brands claims that glaceau vitaminwater has been the fastest growing bottled water company in the industry for the last two years, and today, the brand is ranked first in sales in the nutrient-enhanced water category.