A drink to turn on your sex life
can help consumers improve their performance in the bedroom.
It may not be the most romantic Valentine's Day present, but Turn On Love Drink could at least increase your chances of success, according to producer Turn On Beverages. It has just launched the drink in New York, after developing the magic formula in Austria.
The move is another example of how the functional food and drink market is expanding, but for regulators may represent another sign that claims on such products are getting out of control.
Turn On claims to have found its sex drive formula using a variety of potent herbs, including Schizandra from China and Guaran from South America, both long celebrated as aphrodisiacs by locals.
The drink is packaged in Europe and comes in an 8oz can, made by Rexam. It contains a fiery heart on the packaging to emphasise its, ahem, energy-giving properties.
"TURN ON Love Drink is the answer many have been looking for. Drinking just one can providesa wonderful effect, increasing sexual energy and desire, while heightening the senses and intensifying pleasure," said Howard Hersh, president of Turn On and who also appears to answer to the name 'love doctor'.
Officials at the US Food and Drug Administration (FDA) may question those love doctor credentials, however.
Concerns have increased in recent months about the number of food and drink products available on the market and making uncertified claims. FDA meetings on the issue late last year identified drinks as a main problem area.
Turn On Beverages says none of its ingredients have been banned by the FDA.
