Cow urine: The Hindu soft drink alternative

Researchers in India are putting the finishing touches to releasing soft drinks made from cow urine onto the market, a potential craze that one organisation hopes may sweep the predominantly Hindu notion, says new reports.

Hindu organization, Rashtriya Swayamsevak Sangh (RSS) - the National Volunteer Corps - has submitted the liquid from cows, an animal deemed sacred by the religion, for laboratory testing, reports the Reuters India news agency.

The research is focused on providing the cows urine for commercial release, with specific flavours, which could potentially include aloe vera or gooseberry, yet to be decided, claims the report.