The company is marketing the drink as having 50 percent less sugar and calories than its Tropicana Pure Premium juice, although at 50 calories per eight ounce serving it contains the same number of calories as the Light n’ Healthy version. It is also positioning Trop50 for those who “want to avoid artificial sweeteners in their diet”.
Tropicana has replaced the sucralose and acesulfame K in the previous drink with PureCircle’s PureVia-brand Reb A.
President of Tropicana Neil Campbell said: “We take great pride in leading the category based on the input we receive from our widespread and passionate consumer base.”