Due to the obvious health risks involved with consuming the product irresponsibly - Master of Malt notes that a Jalapeno pepper registers only a mere 5,000 on the Scoville scale - the company strongly urges consumers not to drink the vodka neat.
According to Master of Malt: "This vodka is certainly not intended to be drunk neat, as it is incredibly fiery, so much each bottle comes with a very lengthy warning! It is named 100,000 Scovilles in reference to the units used to measure the heat of chillies. Each Scoville unit denotes how many times the chilli must be diluted by its own mass of water until the heat is only just detectable.
"A Jalapeno, for example, has around 5,000, and so you can imagine just how potent Master of Malt’s new chilli vodka really is! The Naga Jolokia, used to make the vodka, can exceed 1,000,000 Scovilles, which is more than most law enforcement-grade pepper spray."
Master of Malt recommends that the product, Naga Chilli Vodka (£31.95), pictured, be used "sparingly to add spice to exotic cocktails, or even in cooking" and noted that the producers "strongly urge you do not drink it neat, and definitely do not have it as a shot."
The company also has a website warning urging buyers to handle the product responsible, accept the potential danger of irresponsible use and accept that the retailer and manufacturer are exempt from liability due to injury or damage from use or misuse.