Celebrating the "coveted title" that it took at the fair in Fun City, Panchkula, Godrej Hershey said that - while most brands in the Indian fruit drink segment targeted adult consumers with marketing, Jumpin was targeted a "catalyst for fun and masti [pleasure] amongst kids".
Mahesh Kanchan, VP and marketing head at Godrej Hershey Ltd. said: “By creating this world record of the biggest mango fountain [pictured] Jumpin wants to announce that it has been restaged, by adding the most expensive and tastiest mango – ‘alphonso’, in its formulation.