"It's quite a risk and a challenge to do this, but I felt that the three most important words were 'natural', 'functional' and 'individual' drive a large amount of our intent as consumers," Hall told BeverageDaily.com.
Hear Richard Hall, a renowned food and beverage analyst and forecaster, reveal his remaining key words in this podcast recorded with Ben Bouckley at the InterBev 2012 trade show in Las Vegas.