Speaking to Ben Bouckley on the show floor of the exposition in Las Vegas (October 16-18) Ebener outlined his long-term vision for InterBev: “Our responsibility is to find the best possible platform, find elements of Brau Beviale and move them into the show, reach out to other industry groups, and really bring these groups together on one trade show floor.”
He added: “To bring attendees together and really give them a wide spectrum of products – from A-Z, everything will be there under one roof.”