As IPN’s director of sales and marketing, De La Mora told BeverageDaily.com and FoodProductionDaily.com at Pack Expo 2012 in Chicago that the firm’s aseptic fitment was suited for flexible beverage packages containing sports drinks, juices, waters and more.
The principle of the Clean Valve is a membrane inserted into a spout, which is only activated by light suction from the consumer, but the pouch will not allow egress even when the package is squeezed.
‘Nothing similar out there’
IPN says the fitment is ideal for ‘on the go’ consumers, the elderly or children, and discussing why the firm believed the spout was ‘revolutionary’, De La Mora said: “There is a number of reasons. Firstly, this component is a non-spill valve, so aside from being really convenient to the marketplace, it is really innovative and revolutionary, as there’s really nothing out there right now.
“If we’re looking at the traditional package formats, where you have an open fitment or a straw, there’s a lot of opportunity for spilling, especially for beverages for little children,” he added.
“So what we’ve done is created a component that will not spill until there is light suction applied. I open this package and, as you can see, there is no spilling even when I am applying some pressure.
“However, when I apply a little suction, I get the product out.”