Military members rely on Red Bull: Energy brand launches special ‘Camo’ can for US military

Red Bull will sell a limited edition camouflage-colored can from Memorial Day to Labour Day through military channels and retailers immediately surrounding bases.

The Red Bull 'Camo Can' (pictured) will be sold as a single 16 oz. can, and will be available in Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero versions.

Red Bull will hand a portion of sales to military charities Military Warriors Support Foundation and their Homes4WoundedHeroes program, which helps wounded Iraq and Afghanistan veterans.

Retired Three-Star General Leroy Sisco, Founder and CEO, Military Warriors Support Foundation, said:“Military members around the world rely on Red Bull to get them through long shifts or to aid their focus in extreme situations, so it’s nice to see the Camo Can as a tribute to the dedication of our troops.”